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Technology Industry Outlook – 2023 (Post-MBA Jobs)

After a too-good-to-be-true climb in stock prices and revenue, the Technology industry faced its biggest slump since the dot com crisis in 2001. The high was followed by massive layoffs of close to 10-15% of workforce. The cuts began to be announced in late 2022. Business Schools had to come up with new deadlines just for those affected by the layoff.

Technology Layoffs - 2023

The technology layoffs that began in 2022 are expected to continue in 2023 as giants in the industry reconcile with the decreased demand for online services and digital consumptions. The pandemic that forced most to be cooped up at home built up enough demand for revenge travel that decreased the need for meeting applications, online educational services, and even online socializing tools. Lesser the eyeballs in virtual spaces, the lesser advertisers spend on online marketing platforms.

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The Tech top 5 – Twitter, Amazon, Meta, Alphabet, and Salesforce were all affected by the layoffs.

a) Twitter: The micro-messaging service was disrupted by the company going private under the leadership of Elon Musk and the general slowdown in demand for advertising that affected their revenue. Taking a cue on the reversal, 200+ data scientists, engineers, and product managers working on problems like site stability were among those let go. Out of the approximately 7,500 employees before the company's go-private agreement, Twitter only employs less than 2,000 now.

b) Meta: Mark Zuckerberg stated that Meta eliminated 11,000 jobs or 10% of the company's workforce. Attributing the layoff to the company's prioritization of VR development and a slowdown in revenue, Zuckerberg has put significant investment in improving the lost ad signal from Apple's new privacy measures and improving user engagement to match TikTok's dominance.

c) Alphabet: Alphabet, the parent company of Google, announces massive layoffs, eliminating 12,000 positions. Reuters said the changes would impact recruiting, engineering, and product teams. When the demand for digital services and goods skyrocketed, hiring was on overdrive. When the demand reached pre-pandemic levels, the need for a high-cost talent pool wasn't required anymore.

d) Salesforce: Salesforce is eliminating 10% of its global workforce, translating to 8,000 positions. According to the corporation, it hired too quickly, and these job losses were an effort to make up for it. The business will also consider closing some of its physical offices as it invested heavily in its internal workforce and project management tools, decreasing the need for physical spaces.

e) Amazon: The company anticipates losing 18,000 employees. Amazon has yet to disclose the places that these changes will impact. This is in addition to the 10,000 positions that were made redundant in 2022.

Technology Industry – The High-Risk Roles

Customer service, coding, and maintenance teams are among the occupations at risk of being redundant. Companies are making sales, DevOps, support, and administrative positions redundant – from the lower demand and an increased integration of automation tools within the company. In addition, those in secure employment status anticipate reduced bonuses and variable compensation.

Support Staff, Engineers, HR and Managers – Most IMPACTED

Layoffs among support staff and engineers are a serious concern. The distribution of layoffs per position is remarkably comparable at Twitter, Amazon, Meta, Microsoft, and Google.

The software engineer role was most impacted at Twitter and Google, whereas the HR departments suffered the most at Amazon, Meta, and Microsoft.
Twitter software engineers lost about 23.7% of their jobs, while HR & Talent Sourcing at Amazon lost the most workers—37.4%. Meta fired 18.3% of software engineers and 29.8% of HR & Talent Sourcing employees. Software engineer layoffs at Alphabet were 35.3%.

Other negatively impacted roles included program manager, product manager, and marketing. Not all positions in the IT sector are in danger.

Most Demand – Technology Industry

According to the Bloomberg news agency, IT managers, information security analysts, web developers, and database administrators will have the most job security in the technology sector in 2023. Employees in legal and strategy areas have so far been unaffected. In addition, staff members with strong digital skills or in client-facing roles are the most protected.

IMPACT of AI and increased pandemic hiring on roles – Technical, Marketing, Product Development, and Product Management

Over the past four years, the use of AI in businesses has increased by 270%. ChatGPT, one of the most recent AI iterations, can write code for programs and applications. Even programming languages can have their mistakes checked. According to some experts, many coding positions may someday be replaced by AI. Others have countered that this will be challenging with the technology ecosystem – hardware, middleware and software evolving. Many of these base codes on which ChatGPT is trained might become redundant soon.

Microsoft has begun testing with Codex, an AI system that converts natural language to code, which OpenAI created.

Others monitor AI developments and understand what improvements they can soon bring to digital marketing, while some marketers insist that robots cannot replace people. In addition, 61% of marketers feel that using artificial intelligence in their data strategy is crucial.

With their drive-thrus, certain businesses, including McDonald's and Chipotle, have started experimenting with artificial intelligence robots. These examples imply that AI will eventually replace most workers in customer service, even if it still needs to be more sophisticated to accurately mimic a human agent.

One in Ten Businesses Uses AI

According to MMC Ventures, one in ten businesses currently utilize ten or more AI applications, growing the Total Available Market for new applications and related products like chatbots, process optimization, and fraud analysis. AI and machine learning (ML) are significantly expediting the development of new goods, helping startups and established businesses rush to market with new items.

More than 30% of the revenues generated by totally digital products or services are generated by 14% of businesses that are the most adept at applying AI and ML for new product development. These businesses also outperform their competitors.

Trends in Technology Hiring for the Post-MBA Market (2022-23)

Haas MBA program offers the highest percentage of Technology Industry placement (32.9%), whereas, with 7.6%, Yale offers the lowest number of Tech jobs. Other schools with a high percentage of Tech jobs are Stanford, MIT, LBS, and Duke Fuqua.

Stanford, MIT Sloan, LBS, INSEAD, and Darden are those with increased placement in the Technology industry. Conversely, Booth, Columbia, NYU Stern, Wharton, Kellogg, Duke Fuqua, Tuck, and Cornell are the schools that saw their Technology placements falling.

The highest placement increase was observed at INSEAD MBA (+5.5%), whereas Booth faced the most cuts (-8%).

Business School Technology Industry Hiring Percent (2022-23) Technology Industry Hiring Percent (2021-22)
MIT Sloan 22.6% 21.4%
Stanford 30% 28%
Columbia 16% 17%
Chicago Booth 14.9% 22.9%
Harvard 19% 19%
NYU Stern 17% 19.2%
Wharton 16.9% 18.6%
Kellogg 21% 26%
Duke Fuqua 23% 27%
LBS 29% 26%
INSEAD 23.5% 18%
Tuck 11% 15%
Yale 7.6% 10%
Darden 20% 18.9%
Haas 32.9% 33%
Ross 17.3% 17.3%
Cornell 15% 17%

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  • Harvard MBA Essay Guide (20 Sample Essays)

    Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (up to 250 words) 

    Example #1: Persistence Narrative 
    Background Information: The applicant – a design and music talent, shares her journey through several setbacks. She attributes curiosity to her growth.  
    Curiosity: Philosophy  
    Curiosity (Explained): Curiosity as a philosophy is tough to translate into a narrative unless you are from the creative industry or your contributions had an influence on a solution or an initiative.  
    MBA Essay Strategy: I wanted to capture the humanity of the applicant and her influence in music instead of just highlighting how she overcame multiple roadblocks to gain attention as a designer.  
    Theme: Persistence  
    Read: Harvard MBA Curiosity Essay – Life Starts at NO (Growth-Oriented HBS MBA Essay Example) 

    Example #2: International Community Building 
    Background Information: The applicant, a Machine Learning (ML) entrepreneur specializing in healthcare diagnostics, shares how his curiosity to learn other ML algorithms’ evolution in diagnosing Alzheimer’s, cancer, and heart disease transformed his platform into a global community. 
    MBA Essay Strategy: I wanted to show the applicant’s contributions in diagnostic from 2020 to 2024 by citing two events. Such examples build credibility instead of engagements that were recent. The evolution of the platform from an AI development community to a community for discussing the application of AI in diagnostics is captured through a ‘curiosity’ angle.
    Read: Harvard MBA Curiosity Essay – Growth through Collaboration (AI in Healthcare) (Growth-Oriented HBS MBA Essay Example)

    Example #3: Culture
    Background Information: The applicant, an Entrepreneur from India narrates his first entrepreneurial experience – facilitating exchange of stamps in the late 1990s.
    Theme: Culture
    MBA Essay Strategy:  Instead of addressing the biases in the investor community that could turn preachy, I wanted to focus on the applicant and his entrepreneurial journey by citing two entrepreneurial experiences – a platform(club) for stamp collection and his Grocery delivery App.
    Read: Harvard MBA Curiosity Essay – The American Dream (Growth-Oriented HBS MBA Essay Example)

    Example #4: Addiction
    Background Information: The applicant – a beneficiary of the foster home system, captures the sacrifice his adopted grandparents made to save him from a path of addiction. Paying it back through early intervention among teenagers and community engagement is the curiosity narrative.
    Theme: Addiction
    MBA Essay Strategy:  My strategy is to capture a gratitude narrative in the first one-third of the essay to demonstrate motivation for starting the venture and dedicate the latter part of the essay to the unique solution
    Read: Harvard MBA Curiosity Essay – Drug Addiction and Gaming (Growth-Oriented HBS MBA Essay Example)

    Example #5: Scarcity
    Background Information: The applicant, an education major, recognizes that 70% of all students in Kenya don’t have a computer. The curiosity that drives him to pivot from one solution to another is the growth narrative.
    Theme: Innovation
    MBA Essay Strategy:  Often, innovation is captured with a ‘hero’ narrative where the applicant is the sole originator of an idea. I wanted to break that cliché and include a person from whom the applicant learned to use a concept called ‘scaffolding.’
    Read: Harvard MBA Curiosity Essay – Scarcity (Growth-Oriented HBS Essay Example)

    Example #6: FinTech
    Background Information: The applicant captures a vulnerable moment of a beneficiary to compare his journey of side hustle before a technology giant noticed his talent. Although cryptocurrency is not a flavor for the year, capture niches where innovation is still happening. 
    Theme: Education, Child Welfare
    MBA Essay Strategy:  Empathizing with a techno solution is tough without a strong backstory around the beneficiary. For the essay, I wanted to clearly establish the beneficiary – Rami, before the applicant narrates the similarities to his journey and finally shares the solution that emerged from his curiosity.
    Read: Harvard MBA Curiosity Essay – FinTech as a Tool for Good (Growth-Oriented HBS MBA Essay Example)

    Example #7: Learning from the best
    Background Information: The applicant – a Remote Engineer in the Oil and Gas industry, reflects on a value that has helped her learn from the best regardless of her geographical limitations.
    Theme: Learning
    MBA Essay Strategy:  The effectiveness of the case-study method depends on the assumption that peers in a Harvard MBA class will help elevate your learning experience. For the essay, I have highlighted the applicant’s recognition of this value proposition with three examples.
    Read: Harvard MBA Curiosity Essay – Learning from the Best (Growth-Oriented HBS MBA Essay Example)

    Example #8: Military & Search for IMPACT
    Background Information: The most common narrative for US military applicants is to quote 9/11 and the reaction your immediate family had while watching the events unfold. The horrifying moment is captured as a motivation to join the Military. On digging deeper, most applicants would share that their motivations were diverse.
    Theme: Career Choice
    MBA Essay Strategy:  I wanted to quickly highlight that the applicant had the choice of entering any industry. One achievement to demonstrate his curiosity that I shared in the first half is the invention of a game. Since the game is mentioned in the resume and verifiable through search, I didn’t quote the name. By clearly highlighting the person’s curiosity and career options, the family legacy is used as a factor in joining the military.
    Read: Harvard MBA Curiosity Essay – Career Choice after a Military Career (Growth-Oriented HBS MBA Essay Example)
     
    Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (up to 250 words)

    Example #9: Small Business Values
    Background Information: The applicant - a second-generation Asian American, is familiar with the values of fiscal conservatism, building relationships, and understanding the daily struggles of the community through his family’s department store.
    Theme: Customer-Centric
    MBA Essay Strategy:  The applicant’s role in developing an App for the store is highlighted in the essay at a crucial part of the narrative so that the essay is not all about his father. I have also humanized the journey – by sharing how upset the father was when the revenues fell by 40%. The essay is about the transformation in the applicant’s value from a person chasing productivity and optimization technique to someone who is truly thinking about the customers. 
    Read: Harvard MBA Leadership Essay – Small Business Values (Leadership-Focused HBS MBA Essay Example)

    Example #10: Breaking Away from Family Business
    Background Information: A unique challenge that applicants whose parents are public figures or CXOs of businesses or entrepreneurs are the pressure to live up to the parent’s standards or milestones. For the leadership narrative, the burden of legacy is established before the narrative addresses his leadership principles.
    Theme: Authenticity  
    MBA Essay Strategy:  For the essay, I want to capture an entrepreneur’s journey to rise above his entrepreneur father’s image. But I didn’t want to make the entire essay about this complex dynamics. The narrative is around the applicant’s focus on customers and surrounding with teams who keeps him grounded. 
    Read: Harvard MBA Leadership Essay – Breaking Away from Family Business(Leadership-Focused HBS MBA Essay Example)

    Example #11: Creativity and Communication 
    Background Information: When the overall percentage of users with internet access is 62% in South Africa and the inequality accentuated by the rural and urban divide, the applicant endured the lack of digital infrastructure, and spending close to 22% of the family income on gaining relevant information on schools, global exams, and financial assistance. 
    Theme: Creativity, Communication
    MBA Essay Strategy:  The strategy is to share why the applicant values no distraction in a child’s home for optimum education experience. Then I highlight the many roadblocks the applicant’s non-profit faced in receiving fee waiver for their cooperative run ISP.
    Read: Harvard MBA Leadership Essay – Non-Profit (Telecom) (Leadership-Focused HBS MBA Essay Example)

    Example #12: Mental Health
    Background Information: The applicant like most didn’t pay much attention to the mental health epidemic until tragedy hit home.
    Theme: Communication, Innovation
    MBA Essay Strategy:  A question we frequently get from applicants is whether they should cite tragedy in the family as a motivation for a venture or a non-profit initiative. As long as you don’t linger too much on the tragedy and offer a balanced narrative, there are no restrictions on leveraging unique stories from your life. 
    Read: Harvard MBA Leadership Essay – Mental Health (Leadership-Focused HBS MBA Essay Example)

    Example #13: Trauma, Healing & Finding Authentic Self
    Background Information: The applicant narrates the absurdity of war in the narrative about the duties in Kabul, and the trauma. Instead of wallowing in on the horror, the applicant takes what makes military applicants strong and guides unprivileged children build life and leadership skills.
    Theme: Resilience
    MBA Essay Strategy:  Capturing PTSD in an essay, the healing process, and the cues that helped the applicant are too sacred to be shared in a Harvard MBA application essay. However, with the right motivation and narrative arcs, you can capture the essence of your journey without sharing the darkest secrets. That is what I did by merging two stories – the horrors of the war with a non-profit engagement.
    Read: Harvard MBA Leadership Essay – Military & PTSD (Leadership-Focused HBS MBA Essay Example)

    Example #14: Addiction, Setback and Leadership Mantra
    Background Information: In this narrative, the applicant captures Peru’s Silver mining boom of 2006. The growth experienced in her father’s business shifted the family’s economic status to a new stratosphere. Through the changing economic and family dynamics, the applicant finds her voice in a unique way, initially to record her unheard voice but later as one of the youngest subject matter experts in mining and commodities.  
    Theme: Failure
    MBA Essay Strategy:  For the essay, the strategy is to show how life’s unpredictability is a blessing. By narrating two setback events, the essay demonstrates the applicant’s resilience and her acknowledgment of people who made a comeback possible.
    Read: Harvard MBA Leadership Essay – Addiction, Setback and Leadership Mantra (Leadership-Focused HBS MBA Essay Example)

    Example #15: War, Immigration and Starting Over Again
    Background Information: Despite a raging war in Syria, the family of the applicant was unblemished by the chaos. The strategic government assets near the applicant’s house would have made the region an easy target, but it was not. The calmness of her journey is shattered in one event. From the privileges of a cocooned life, the applicant is forced to think about survival, her sister’s future, and her future in the US. The second half of the narrative captures the change that was forced on her. 
    Theme: Gratitude, Resilience
    MBA Essay Strategy:  I consciously chose not to start the essay with a dialogue or trauma. Two lines are allocated to set up the narrative before the trauma event.
    Read: Harvard MBA Leadership Essay – War, Immigration and Starting Over Again (Leadership-Focused HBS MBA Essay Example)

    Harvard MBA Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (up to 300 words)

    Example #16: Creative or Finance
    Background Information: The applicant starts the narrative with the origin of her talents. The unbridled enthusiasm receives a reality check when in high school, the applicant’s father has a conversation with her about academics. While the applicant picked up her quant skills, she was reaching over 50,000 loyal fans, and her videos captured 1 million views. 
    Theme: Passion, Talent
    MBA Essay Strategy:  Capturing vulnerability is the toughest part for Harvard MBA applicants. For this essay example, I have captured the applicant’s uncertainty about career choice throughout the essay. Here the goal is to show vulnerability in the career choice essay while for leadership and growth essay, I could capture one example each from creative and PE industry respectively to balance the narrative. So don’t follow this example without a strategy.  
    Read: Harvard MBA Business-Minded Essay – Creative or Finance (Business-Minded HBS MBA Essay Example)

  • Stanford MBA Essay Guide (24 Sample Essays)
  • Columbia MBA Essay Guide (21 Sample Essays)
  • Wharton MBA Essay Guide (15 Sample Essays)
  • INSEAD MBA Essay Guide (19 Sample Essays)
  • Darden MBA Essay Guide  (21 Sample Essays) 
  • Yale SOM MBA Essay Guide (15 Sample Essays)
  • Tuck MBA Essay Guide (15 Sample Essays)
  • Haas MBA Essay Guide (18 Sample Essays)
  • NYU Stern MBA Essay Guide (15 Sample Essays + 6 Examples - Visual Essay)
  • LBS MBA Essay Guide (6 Sample Essays)
  • MIT Sloan MBA Essay Guide (6 Sample Cover Letters + 3 Sample Video Statement Scripts + 3 Sample Optional Essays)
  • Kellogg MBA Essay Guide (11 Sample Essays)
  • Chicago Booth MBA Essay Guide (12 Sample Essays)
  • Ross MBA Essay Guide (31 Sample Essays)
  • Duke Fuqua MBA Essay Guide (10 Sample Essays + Two 25 Random Things Samples)
  • Cambridge MBA Essay Guide (12 Sample Essays)

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