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Interview with Amanda Barth - Mason School of Business MBA Admissions Director

F1GMAT: William & Mary’s MBA program has put emphasis on leadership development and experiential learning. How is the curriculum structured to help MBA students?

Mason School of BusinessThe structure of our program mirrors the business world by combining theory with practice. The 1st year core curriculum is fast-paced and rigorous, but supportive with diverse learning teams which allow our students to exchange ideas and achieve their full potential. William & Mary’s Leadership Development Experience fosters mentorships from day one, pairing every MBA with their very own personal coach through our truly unique and expansive Executive Partner Network, a cohort of over 100 senior business executives from more than 20 different industries. Active, semi-retired or retired, these leaders are like no others. They are an integral part of our community and Mason Family.

Following summer internship, the 2nd year MBA experience immerses students into the business world. They take part in two Career Accelerations Modules, academic and experiential immersions that equip them with the skills and know-how to open countless doors of opportunities. The CAMs are followed by the Field Consultancy Project and a mixture of elective courses, Batten Fund (student managed investment fund) and Global Competitive Strategy in the spring.

Faculty commitment to teaching in the Mason School of Business has earned them rank for their dedication to student learning and development, receiving a consistent “A+” from Business Week for teaching excellence and a rank of #5 by Princeton Review in the “Best Professor” category. The small class size allows intimate interaction between faculty and students – creating a collaborative learning community.


F1GMAT: Can you tell us a little bit about Career Acceleration Modules?

CAMThe Career Acceleration Modules or CAMS as they are known at the Mason School are a revolutionary concept in business education designed to jump-start career success. They provide advanced academic training and direct contact with business professionals.

Each CAM is a seven-week intensive and students are required to select two CAMS from: Consulting, Corporate Finance, Financial Markets, Entrepreneurship, Brand Management, Business-to-Business Marketing, Enterprise Engineering and Real Estate.

Active chief executives of major global companies, owners of private firms in the region and most of our very own Mason School Executive Partners serves as CAM speakers providing diverse business perspectives and unique ideas. With focus on real-world business, company and sites visits – our MBAs witness first-hand how current business methods and analytical tools are applied to company decision-making processes.

Williamsburg’s advantageous location on the East Coast has allowed students to visit The Securities Exchange Commission, The World Bank, The Overseas Private Investment Bank, Morgenthaler Ventures, Amazon, Johnson & Johnson, the Campbell Soup Company and Capital One, among many others.


F1GMAT: Mason's Field Consultancy Program looks interesting. Has any student been given full-time position after the consultancy? Which industries and companies have shown interest in William & Mary MBAs expertise?

Field ConsultancyField Consultancy at the Mason School of Business engages teams of students who manage real-world consulting projects for paying clients. Students dedicate their time to analyzing a problem and coming up with recommendations.

Over the course of the project, the client has first-hand observation of potential hires.

As a result, every year students have been hired or offered jobs through Field Consultancy including companies such as: Genworth Financial Services, Cox Communications, Huntington Ingalls, Colonial Williamsburg Foundation, Lumber Liquidators, Amerigroup, Anthem BlueCross BlueShield and Riverside Health Services. These students typically become the point of contact liaising between the client and William & Mary for future consulting projects, strengthening the relationship between the Mason School and its corporate Field Consultancy sponsorship partners


F1GMAT: What are some of the unique courses and activities offered in the MBA program?

Leadership DevelopmentGlobal Business Juntos are the newest feature in our line-up of unique course offerings. In response to student interest for enhanced flexibility outside of the 1st year core curriculum, these student-led groups were inspired by Benjamin Franklin’s Junto (1727-1767, predecessor of the American Philosophical Society), a club dedicated to mutual improvement.

Today, our revolutionary thinkers at the Mason School pay tribute to this style of learning with Juntos which are designed to give students more control over their education, apply concepts from the core curriculum to current business conditions, integrate meaningful leadership opportunities and increase interaction by providing a forum of the exchange of ideas.

Students select topics they are passionate about, immerse in research, analyze findings and learn to lead through self-guided meetings and school-wide presentations.


F1GMAT: How is the student life at Raymond A. Mason School of Business?
 

Student life, as depicted by our MBAs, is truly like having an extended family from all around the world. The small class size allows our students to get to know all of their classmates and faculty and the rigor of the program brings every together in a supportive and collaborative learning community.

The Mason Family extends well beyond the MBA students themselves and includes a vast network of Mason alumni, W&M alumni, faculty, Executive Partners and staff – all providing academic, professional and personal support. The student-run MBA Association sponsors clubs and committees and hosts career development opportunities, guest speakers, volunteer service projects and social events throughout the year.


Student Life CulturalThe most popular events include cultural celebrations and festivals sponsored by the International Student Association such as Diwali, Chinese Lunar New Year, Japanese Matsuri Night, Thai Culture Night and International Night. In addition, many students participate in intramural sports throughout the year with the W&M campus at large. Other opportunities include Global Business Immersions which have taken our students, faculty, alumni and staff to Brazil, Chile, India, Thailand, Cambodia, Indonesia, Singapore, China, Cuba, Germany and Austria.

The Raymond A. Mason School of Business was also tapped with the esteemed honor of being selected by GMAC as Team MBA’s 2015 All-Service Award Winner for our commitment to philanthropy with events including: Water Walk for Nuru International, Toys for Tots, Mason Charity Golf Tournament for Wounded Warriors, Spring of Giving Canned Food Drive and the Yorktown Victory Run that contributes to local and national charities such as: Susan G. Komen Foundation, KIVA.ORG, Kidz-‘N-Grief and the American Red Cross. Mason MBAs work hard and play hard – but most importantly - the community is, the Mason Family!

F1GMAT: The Raymond A. Mason School of Business has been termed as “military friendly.” How do you ensure that military service members and veterans make a smooth transition to management studies?

Military SupportApproximately 20% of the MBA Class of 2018 has served or is serving in the U.S. Armed Forces including: Army, Navy, Air Force, Coast Guard and Marines. In addition to our Full-Time military MBAs, we also host an accelerated program specifically designed to offer a dual curriculum in public policy and logistics called the Major General James Wright MBA Program, which has a cohort of 10 Fellows – integrated into the full-time core curriculum, leadership projects and student life. Williamsburg is located in proximity to 22 of the nation’s premier military installations including Department of Defense, Air Force, Army, Coast Guard, Marines, National Guard and Navy.

One of the greatest challenges our military MBAs report facing is the new dynamic of teamwork and consensus through compromise, which are not dominant means of decision making in the military. The organization of a team, management of personalities and lack of rank structure is always new for our MBAs – classes like Organizational Behavior teach strategies to facilitate team cohesion.

The 360º feedback assessments within the teams, techniques for administering constructive criticism and many other OB topics help them integrate better with their peers and develop life-long civilian business skills. Military members in the Mason Family are respected for their service and sacrifice. Knowing this makes it much easier for them to seek out help, in needed, from peers, faculty and EPs – all of whom make it abundantly clear the value-added of our military MBAs. Aside from the school pride in our military MBAs, they are not treated any differently from civilian students and are expected to pull their weight. They have learned and applied academic and business principles from their civilian peers, teammates and Executive Partners and they have also contributed their work ethic, discipline, incredible leadership and global perspective.

A concrete example of ensuring a smooth transition is the distribution of 1st Year learning teams where military members are divided evenly among the cohort. Our military MBAs are just like every other candidate in the program – but are shown a tremendous amount of respect because of their selfless decision to serve our country.
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F1GMAT: What are some of the post-MBA opportunities available for MBA graduates?

The Mason School Graduate Career Management Center and Corporate Relations teams work both sides of the employment equation – supplying the talent for the demand of next-generation business leaders. Our students have successfully followed careers in the areas of marketing research and analytics, supply-chain, operations, corporate finance, consulting and general management.

Given our proximity to Fortune 500 companies in Washington D.C., Northern Virginia, Richmond and Hampton Roads, we have a terrific set of offerings from corporations including: Allianz, Booz Allen Hamilton, Berkeley Research Group, Deloitte Consulting, Capital One, CarMax, ExxonMobil, Genworth Financial, IBM, Norfolk Southern, PricewaterhouseCoopers, Reckitt-Benckiser, SnagAJob.com, Swisslog, Smithfield and Volkswagen to name a few. The rise in the healthcare industry has resulted in a spike in employment opportunities: Amerigroup, Deloitte, Riverside Health Care and Sentara Healthcare.


F1GMAT: Can you give our readers a snapshot of the latest class?

Full-Time MBA

94 MBA candidates + 11 Major General James Wright MBA Fellows
35% international
Over 15 countries represented
65% domestic
20% U.S. ethnic diversity
40% female
12% military


Average GMAT: 620
Average TOEFL: 100
Average GPA: 3.3 on a 4.0 scale
Average Work Experience: 5 years
GMAT range: 500 - 780


Academic Background

Humanities – 20%
Engineering, computer science –
15%
Business, finance, marketing
31%
Economics –
9%
Math, science –
7%
Other –
18%


F1GMAT: What are some of the defining characteristics that you look for in a William and Mary Full-time MBA candidate?

At William & Mary, we are looking for revolutionary thinkers who are able to strongly contribute to the learning experience and inspire excellence in their peers through academic inquiry, professionalism, leadership, global competency, and service. Candidates should have a solid academic foundation, professional work or internship experience and a lifelong commitment to the Raymond A. Mason School of Business through professional affiliation and alumni engagement. Admissions decisions are made holistically and all requirements of the application process are considered in evaluation by the Admissions Committee.

To learn more about the William & Mary Mason School of Business, please visit our website at: www.mba.wm.edu or you can Apply now
 
About the Author

Amanda
Amanda Barth is the Director of MBA Admissions at the College of William & Mary’s Mason School of Business.
Prior to returning to William & Mary in 2009, she served as Development Officer for Parent Programs at Arizona State University Foundation. She began her admissions career at Wittenberg University in Springfield, Ohio which is also her undergraduate alma mater. She completed her Master’s Degree in Educational Policy, Planning and Leadership at the College of William & Mary in 2006. Amanda focuses on recruitment, directing the Admissions Committee, scholarship and graduate assistantship selection and providing a highly personalized experience for all candidates through the admissions process.





Alan B Miller Hall

Alan B. Miller Hall, home of the Raymond A. Mason School of Business

Winning MBA Essay Guide - A Complete Guide for M7 and Top 15 MBA Application Essays 


F1GMAT's Winning MBA Essay guide will teach you how to transform your essay into a life journey with trials and tribulations that will move the admission team.

+ Over 245 Sample Essays (Read Previews of F1GMAT's Winning MBA Essay Guide Sample Essays here)

+ Top 15 MBA Programs (Harvard, Stanford, Wharton, Columbia, Booth, MIT, Kellogg, Yale, Haas, Darden, INSEAD, LBS, NYU Stern, Tuck, Duke Fuqua, Ross)
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to prepare and present for the Video Essay
+ How to write about your Strengths
+ How to write about your Weaknesses
 
 

Want to try the individual school Essay Guides before upgrading to the Winning MBA Essay Guide? Try below.

F1GMAT's Essay Guides

  • Harvard MBA Essay Guide (20 Sample Essays)

    Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (up to 250 words) 

    Example #1: Persistence Narrative 
    Background Information: The applicant – a design and music talent, shares her journey through several setbacks. She attributes curiosity to her growth.  
    Curiosity: Philosophy  
    Curiosity (Explained): Curiosity as a philosophy is tough to translate into a narrative unless you are from the creative industry or your contributions had an influence on a solution or an initiative.  
    MBA Essay Strategy: I wanted to capture the humanity of the applicant and her influence in music instead of just highlighting how she overcame multiple roadblocks to gain attention as a designer.  
    Theme: Persistence  
    Read: Harvard MBA Curiosity Essay – Life Starts at NO (Growth-Oriented HBS MBA Essay Example) 

    Example #2: International Community Building 
    Background Information: The applicant, a Machine Learning (ML) entrepreneur specializing in healthcare diagnostics, shares how his curiosity to learn other ML algorithms’ evolution in diagnosing Alzheimer’s, cancer, and heart disease transformed his platform into a global community. 
    MBA Essay Strategy: I wanted to show the applicant’s contributions in diagnostic from 2020 to 2024 by citing two events. Such examples build credibility instead of engagements that were recent. The evolution of the platform from an AI development community to a community for discussing the application of AI in diagnostics is captured through a ‘curiosity’ angle.
    Read: Harvard MBA Curiosity Essay – Growth through Collaboration (AI in Healthcare) (Growth-Oriented HBS MBA Essay Example)

    Example #3: Culture
    Background Information: The applicant, an Entrepreneur from India narrates his first entrepreneurial experience – facilitating exchange of stamps in the late 1990s.
    Theme: Culture
    MBA Essay Strategy:  Instead of addressing the biases in the investor community that could turn preachy, I wanted to focus on the applicant and his entrepreneurial journey by citing two entrepreneurial experiences – a platform(club) for stamp collection and his Grocery delivery App.
    Read: Harvard MBA Curiosity Essay – The American Dream (Growth-Oriented HBS MBA Essay Example)

    Example #4: Addiction
    Background Information: The applicant – a beneficiary of the foster home system, captures the sacrifice his adopted grandparents made to save him from a path of addiction. Paying it back through early intervention among teenagers and community engagement is the curiosity narrative.
    Theme: Addiction
    MBA Essay Strategy:  My strategy is to capture a gratitude narrative in the first one-third of the essay to demonstrate motivation for starting the venture and dedicate the latter part of the essay to the unique solution
    Read: Harvard MBA Curiosity Essay – Drug Addiction and Gaming (Growth-Oriented HBS MBA Essay Example)

    Example #5: Scarcity
    Background Information: The applicant, an education major, recognizes that 70% of all students in Kenya don’t have a computer. The curiosity that drives him to pivot from one solution to another is the growth narrative.
    Theme: Innovation
    MBA Essay Strategy:  Often, innovation is captured with a ‘hero’ narrative where the applicant is the sole originator of an idea. I wanted to break that cliché and include a person from whom the applicant learned to use a concept called ‘scaffolding.’
    Read: Harvard MBA Curiosity Essay – Scarcity (Growth-Oriented HBS Essay Example)

    Example #6: FinTech
    Background Information: The applicant captures a vulnerable moment of a beneficiary to compare his journey of side hustle before a technology giant noticed his talent. Although cryptocurrency is not a flavor for the year, capture niches where innovation is still happening. 
    Theme: Education, Child Welfare
    MBA Essay Strategy:  Empathizing with a techno solution is tough without a strong backstory around the beneficiary. For the essay, I wanted to clearly establish the beneficiary – Rami, before the applicant narrates the similarities to his journey and finally shares the solution that emerged from his curiosity.
    Read: Harvard MBA Curiosity Essay – FinTech as a Tool for Good (Growth-Oriented HBS MBA Essay Example)

    Example #7: Learning from the best
    Background Information: The applicant – a Remote Engineer in the Oil and Gas industry, reflects on a value that has helped her learn from the best regardless of her geographical limitations.
    Theme: Learning
    MBA Essay Strategy:  The effectiveness of the case-study method depends on the assumption that peers in a Harvard MBA class will help elevate your learning experience. For the essay, I have highlighted the applicant’s recognition of this value proposition with three examples.
    Read: Harvard MBA Curiosity Essay – Learning from the Best (Growth-Oriented HBS MBA Essay Example)

    Example #8: Military & Search for IMPACT
    Background Information: The most common narrative for US military applicants is to quote 9/11 and the reaction your immediate family had while watching the events unfold. The horrifying moment is captured as a motivation to join the Military. On digging deeper, most applicants would share that their motivations were diverse.
    Theme: Career Choice
    MBA Essay Strategy:  I wanted to quickly highlight that the applicant had the choice of entering any industry. One achievement to demonstrate his curiosity that I shared in the first half is the invention of a game. Since the game is mentioned in the resume and verifiable through search, I didn’t quote the name. By clearly highlighting the person’s curiosity and career options, the family legacy is used as a factor in joining the military.
    Read: Harvard MBA Curiosity Essay – Career Choice after a Military Career (Growth-Oriented HBS MBA Essay Example)
     
    Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (up to 250 words)

    Example #9: Small Business Values
    Background Information: The applicant - a second-generation Asian American, is familiar with the values of fiscal conservatism, building relationships, and understanding the daily struggles of the community through his family’s department store.
    Theme: Customer-Centric
    MBA Essay Strategy:  The applicant’s role in developing an App for the store is highlighted in the essay at a crucial part of the narrative so that the essay is not all about his father. I have also humanized the journey – by sharing how upset the father was when the revenues fell by 40%. The essay is about the transformation in the applicant’s value from a person chasing productivity and optimization technique to someone who is truly thinking about the customers. 
    Read: Harvard MBA Leadership Essay – Small Business Values (Leadership-Focused HBS MBA Essay Example)

    Example #10: Breaking Away from Family Business
    Background Information: A unique challenge that applicants whose parents are public figures or CXOs of businesses or entrepreneurs are the pressure to live up to the parent’s standards or milestones. For the leadership narrative, the burden of legacy is established before the narrative addresses his leadership principles.
    Theme: Authenticity  
    MBA Essay Strategy:  For the essay, I want to capture an entrepreneur’s journey to rise above his entrepreneur father’s image. But I didn’t want to make the entire essay about this complex dynamics. The narrative is around the applicant’s focus on customers and surrounding with teams who keeps him grounded. 
    Read: Harvard MBA Leadership Essay – Breaking Away from Family Business(Leadership-Focused HBS MBA Essay Example)

    Example #11: Creativity and Communication 
    Background Information: When the overall percentage of users with internet access is 62% in South Africa and the inequality accentuated by the rural and urban divide, the applicant endured the lack of digital infrastructure, and spending close to 22% of the family income on gaining relevant information on schools, global exams, and financial assistance. 
    Theme: Creativity, Communication
    MBA Essay Strategy:  The strategy is to share why the applicant values no distraction in a child’s home for optimum education experience. Then I highlight the many roadblocks the applicant’s non-profit faced in receiving fee waiver for their cooperative run ISP.
    Read: Harvard MBA Leadership Essay – Non-Profit (Telecom) (Leadership-Focused HBS MBA Essay Example)

    Example #12: Mental Health
    Background Information: The applicant like most didn’t pay much attention to the mental health epidemic until tragedy hit home.
    Theme: Communication, Innovation
    MBA Essay Strategy:  A question we frequently get from applicants is whether they should cite tragedy in the family as a motivation for a venture or a non-profit initiative. As long as you don’t linger too much on the tragedy and offer a balanced narrative, there are no restrictions on leveraging unique stories from your life. 
    Read: Harvard MBA Leadership Essay – Mental Health (Leadership-Focused HBS MBA Essay Example)

    Example #13: Trauma, Healing & Finding Authentic Self
    Background Information: The applicant narrates the absurdity of war in the narrative about the duties in Kabul, and the trauma. Instead of wallowing in on the horror, the applicant takes what makes military applicants strong and guides unprivileged children build life and leadership skills.
    Theme: Resilience
    MBA Essay Strategy:  Capturing PTSD in an essay, the healing process, and the cues that helped the applicant are too sacred to be shared in a Harvard MBA application essay. However, with the right motivation and narrative arcs, you can capture the essence of your journey without sharing the darkest secrets. That is what I did by merging two stories – the horrors of the war with a non-profit engagement.
    Read: Harvard MBA Leadership Essay – Military & PTSD (Leadership-Focused HBS MBA Essay Example)

    Example #14: Addiction, Setback and Leadership Mantra
    Background Information: In this narrative, the applicant captures Peru’s Silver mining boom of 2006. The growth experienced in her father’s business shifted the family’s economic status to a new stratosphere. Through the changing economic and family dynamics, the applicant finds her voice in a unique way, initially to record her unheard voice but later as one of the youngest subject matter experts in mining and commodities.  
    Theme: Failure
    MBA Essay Strategy:  For the essay, the strategy is to show how life’s unpredictability is a blessing. By narrating two setback events, the essay demonstrates the applicant’s resilience and her acknowledgment of people who made a comeback possible.
    Read: Harvard MBA Leadership Essay – Addiction, Setback and Leadership Mantra (Leadership-Focused HBS MBA Essay Example)

    Example #15: War, Immigration and Starting Over Again
    Background Information: Despite a raging war in Syria, the family of the applicant was unblemished by the chaos. The strategic government assets near the applicant’s house would have made the region an easy target, but it was not. The calmness of her journey is shattered in one event. From the privileges of a cocooned life, the applicant is forced to think about survival, her sister’s future, and her future in the US. The second half of the narrative captures the change that was forced on her. 
    Theme: Gratitude, Resilience
    MBA Essay Strategy:  I consciously chose not to start the essay with a dialogue or trauma. Two lines are allocated to set up the narrative before the trauma event.
    Read: Harvard MBA Leadership Essay – War, Immigration and Starting Over Again (Leadership-Focused HBS MBA Essay Example)

    Harvard MBA Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (up to 300 words)

    Example #16: Creative or Finance
    Background Information: The applicant starts the narrative with the origin of her talents. The unbridled enthusiasm receives a reality check when in high school, the applicant’s father has a conversation with her about academics. While the applicant picked up her quant skills, she was reaching over 50,000 loyal fans, and her videos captured 1 million views. 
    Theme: Passion, Talent
    MBA Essay Strategy:  Capturing vulnerability is the toughest part for Harvard MBA applicants. For this essay example, I have captured the applicant’s uncertainty about career choice throughout the essay. Here the goal is to show vulnerability in the career choice essay while for leadership and growth essay, I could capture one example each from creative and PE industry respectively to balance the narrative. So don’t follow this example without a strategy.  
    Read: Harvard MBA Business-Minded Essay – Creative or Finance (Business-Minded HBS MBA Essay Example)

  • Stanford MBA Essay Guide (24 Sample Essays)
  • Columbia MBA Essay Guide (21 Sample Essays)
  • Wharton MBA Essay Guide (15 Sample Essays)
  • INSEAD MBA Essay Guide (19 Sample Essays)
  • Darden MBA Essay Guide  (21 Sample Essays) 
  • Yale SOM MBA Essay Guide (15 Sample Essays)
  • Tuck MBA Essay Guide (15 Sample Essays)
  • Haas MBA Essay Guide (18 Sample Essays)
  • NYU Stern MBA Essay Guide (15 Sample Essays + 6 Examples - Visual Essay)
  • LBS MBA Essay Guide (6 Sample Essays)
  • MIT Sloan MBA Essay Guide (6 Sample Cover Letters + 3 Sample Video Statement Scripts + 3 Sample Optional Essays)
  • Kellogg MBA Essay Guide (11 Sample Essays)
  • Chicago Booth MBA Essay Guide (12 Sample Essays)
  • Ross MBA Essay Guide (31 Sample Essays)
  • Duke Fuqua MBA Essay Guide (10 Sample Essays + Two 25 Random Things Samples)
  • Cambridge MBA Essay Guide (12 Sample Essays)

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