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COVID recession: Post-MBA Industry Outlook

Most of you might be too young to worry about the end of Finance schools during the 2008 financial meltdown. It truly happened. Wharton, Booth, Columbia – all the biggies struggled to place their Finance candidates.

In the immortal words of Matthew McConaughey from Wolf of Street, “Number one rule of Wall Street - Nobody... and I don't care if you're Warren Buffet or if you're Jimmy Buffet, nobody knows if a stock is gonna go up, down, sideways or in fking circles.”


Having started with a disclaimer, I will give both for and against perspective on the factors that influence opportunities in a post-COVID economy for MBA candidates and aspirants.

Post-MBA Industry IMPACT

For: A 3-month downturn

Based on the data from China and South Korea, I am hopeful that by June 1st week, we can achieve 60-70% of the pre-COVID productivity. A normalization that wouldn’t allow us to move around freely but at least give us enough time to acclimatize to the ‘Work from Home’ paradigm. Since those in Technology and Finance industry are already integrated heavily with cloud services, the only major industry that would face immediate disruption is ‘Management Consulting.’

Against: A 3-month downturn

The recovery in South Korea and China is the best-case scenario that the US is unlikely to achieve. Although we are not as disconnected or under-resourced as we were during the 1918 Spanish flu that lasted for 3 years, global coordination doesn’t work in a diverse governing model as we have now. The business and politics of acquiring life-saving protective gear, trade wars, call against globalization, and supporting the unemployed would lead to a far higher cost to the government, prompting a faster rate of printing money and quicker devaluation of the US dollar. While beneficial for the emerging markets, the ripple effect of inflation that would follow the pandemic and the loans, deferred payment, and insurance claims would trigger a permanent slowdown of the hospitality, real estate, Oil & Gas, and travel industries.

The longer US takes to recover, the higher will be the default rate at retail and corporate levels. We are unlikely to see the upheaval in the Finance industry as we did in 2008. However, the first casualty of uneven incomes is real estate, especially office space, as expansion plans would be put on hold when the majority of the workforce becomes competent at working from home. Another risk is the higher probability of missing mortgage, rent, and EMI payments, leading to a second-order effect in risks to pension funds as these products are securitized and sold in stock markets.


For: Consulting will Pivot


From a Post-MBA placement perspective, management consulting that earned the reputation as recession-proof will face its first real challenge when travel becomes restricted. The encouraging aspect is that close to 50% of the global consulting market works outside traditional management consulting. When travel becomes restricted, businesses increasingly will seek the expertise of consultants for digitization, security, and establishing the processes and infrastructure for a fluid home-office. The high-end strategy consulting that is a favorite for candidates from Stanford, Kellogg, INSEAD, and Wharton, will remain unaffected as businesses would need a timely strategy on operations, digital, and M&A. Companies that were over-leveraged, blindly believing in a booming economy, would be forced to merge with their competitors and jointly sail the dynamics of a ‘cautious’ market.

Against: Consulting will Pivot

As someone who has helped hundreds of applicants create unique ‘consulting’ narratives, I know that most of you want to pivot into consulting after a rigorous 3-5 years in a technical role. Unfortunately, the $2000/hour billing that Consulting firms charge the clients is attributed to the ‘travel’ part of the process and physical presence of the consultant. The second wave of COVID that is likely to peak during October will once again put a strain on the consulting firm’s ability to charge high fees, leading to pay cuts or clearing out the lower 20 percentile of the workforce. Implementation driven metrics will soon feature into the consulting project’s KPI, and base salary is likely to go down in the short-term with the end of the year bonus stabilizing the total compensation.  Additionally, since close to 50% of the Management consulting serve in operations, including supply chain management, Outsourcing, and Sales & Marketing, a slowdown in demand, from a conscious consumer, would lead to mass disruption in the service as an advisory role in the segment wouldn’t seem urgent until the consumer sentiment reverses.

For: Increased Demand for PE

PE firms have systematically decreased the number of deals over the past five years. Instead, they have focused on transactions that bring long-term value. This brings a unique advantage to the industry that has $1.5 trillion as cash in hand. If the 2008 data is any indicator, the firms will hold on to the portfolio companies for the next two quarters and then proceed to increase their equity stake in the companies, even participating in funding public companies. The share of M&A deal in global buyouts that remained below 15% will reverse by 2020 Q3, increasing the demand for PE and Finance professionals with M&A experience (direct and due diligence).


Against: Increased Demand for PE


Although the PE market has strategies and frameworks in place to manage the volatility of the markets, the S&P index ended with the biggest loss (20% decline) since 1987 for the quarter ending March 31st, 2020. The trend reversed in April, gaining back 30% of the losses. Unless the economy opens and we evaluate the second-order effects of markets with low consumer demands, it is too early to speculate. The oil prices crashing, fear of a second wave of infection, and limited mobility will start affecting the portfolio companies. In addition to the macro trends, the relaxed regulatory environment has encouraged LPs to amass leveraged debt at 3 times the rate as the 2008 global financial crisis.

Bank’s lenient assessment of borrowers based on projections instead of actual financials has created a system that is likely to face similar upheaval as 2008. A 20-25% decrease in recruitment in the PE/IB sector might occur if the asset bubble bursts.

For: Technology will see unprecedented growth

78% year on year growth for Quarter 4, attributed to the increase of daily users to 200 million, from the previous record of 10 million, has made Zoom the poster child of the Technology industry. For technologists working in AI, FinTech, and security, the post-COVID economy is bright. Telecom companies will enjoy a short-term resurgence as consumers demand reliable connection, forcing the introduction of 5g Technology at a rapid pace. For management professionals, even before COVID, the industry had saturated. When you compare with other industries, outside Tourism and Hospitality, where conservatively the loss is estimated at 20-30%, Technology continues to be recession-proof, with an estimate showing just a 2.7% decline in Global IT spending.

Against: Technology will see unprecedented growth

Restrictions imposed by lower mobility of non-essential items and change in customer behavior - save more instead of splurging on gadgets, will drive an 8.8% decline in spending on electronics with the smartphone market bearing the brunt of the slowdown. The eco-system related to devices would also face a second-order effect. With SMB – the largest market for Tech giants for cloud services, facing unprecedented pressure from low demand, will also postpone expenditure on server and hardware, spurring a network effect with reduced need for software-related ‘MBA’ jobs (Business Development, General Management, and Marketing).

For: Healthcare is the new Technology industry

Every brick and mortar company is turning into a Technology company. Healthcare is no different with a record 37 acquisitions in technology companies in 2019 - a vast majority (18/37) in software and an impressive 5/37 in advertising & marketing, and four in IT consulting and Service.

The acquisition reflects a larger trend in the post-MBA job market – Health care needs Technologists with an MBA title to boot, along with Sales/Marketing, Finance, and IT consulting professionals.  PE professionals will be of the most value as in 2019 first half alone, the industry saw a record VC round ($1B) in Verily – Alphabet Inc’s research subsidiary, in addition to eight multibillion-dollar deals in MedTech valued at a total of $29.5 billion. The trend picked up for privately held start-ups that crossed $1bn in valuation, in niches as diverse as - data analytics for hospitals, a meditation app, patient management software, telemedicine, and robotic surgery.

Against: Healthcare is the new Technology industry

The pubic praise of doctors, nurses, and epidemiologists might hint that finally, the Healthcare industry is receiving the attention it deserves. The structural problems of a long timeline in drug discovery, the investment required to commercialize a molecule (patent cost and terms), and high failure rate (75%) cannot be mitigated just with AI and technology. Innovation in funding and refund, driven on the net positive a drug discovery process provides to the society, would encourage larger private investments into R&D. Till then, drug discovery is at the mercy of governments.

COVID, takes the focus away from promising developments in gene therapy and therapies in oncology, accelerating the poorer return on capital (ROC) that has been plummeting for Drug Manufacturers (11.9% from 16.6% in 2011), and MedTech (9.9% from 13.8% in 2011). The General Management and Marketing/Sales post-MBA jobs will also face pressure with a declining ROC.

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Reference

Consulting Industry – Markets
COVID-19's Influence on the US PE Market (PitchBook)
2019 Year in Review – PE Firms
IDC IT Report
IDC Expects Worldwide IT Spending to Decline by 2.7% in 2020 as COVID-19 Drives Down Forecasts
Deloitte 2020 Global Life Sciences Outlook

About the Author 

Atul Jose - Founding Consultant F1GMAT

I am Atul Jose - the Founding Consultant at F1GMAT.

Over the past 15 years, I have helped MBA applicants gain admissions to Harvard, Stanford, Wharton, MIT, Chicago Booth, Kellogg, Columbia, Haas, Yale, NYU Stern, Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, IE, IESE, HEC Paris, McCombs, Tepper, and schools in the top 30 global MBA ranking. 

I offer end-to-end Admissions Consulting and editing services – Career Planning, Application Essay Editing & Review, Recommendation Letter Editing, Interview Prep, assistance in finding funds and Scholarship Essay & Cover letter editing. See my Full Bio.

Contact me for support in school selection, career planning, essay strategy, narrative advice, essay editing, interview preparation, scholarship essay editing and guiding supervisors with recommendation letter guideline documents

I am also the Author of the Winning MBA Essay Guide, covering 16+ top MBA programs with 240+ Sample Essays that I have updated every year since 2013 (11+ years. Phew!!)

I am an Admissions consultant who writes and edits Essays every year. And it is not easy to write good essays. 

Contact me for any questions about MBA or Master's application. I would be happy to answer them all 

Winning MBA Essay Guide - A Complete Guide for M7 and Top 15 MBA Application Essays 


F1GMAT's Winning MBA Essay guide will teach you how to transform your essay into a life journey with trials and tribulations that will move the admission team.

+ Over 245 Sample Essays (Read Previews of F1GMAT's Winning MBA Essay Guide Sample Essays here)

+ Top 15 MBA Programs (Harvard, Stanford, Wharton, Columbia, Booth, MIT, Kellogg, Yale, Haas, Darden, INSEAD, LBS, NYU Stern, Tuck, Duke Fuqua, Ross)
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to prepare and present for the Video Essay
+ How to write about your Strengths
+ How to write about your Weaknesses
 
 

Want to try the individual school Essay Guides before upgrading to the Winning MBA Essay Guide? Try below.

F1GMAT's Essay Guides

  • Harvard MBA Essay Guide (20 Sample Essays)

    Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (up to 250 words) 

    Example #1: Persistence Narrative 
    Background Information: The applicant – a design and music talent, shares her journey through several setbacks. She attributes curiosity to her growth.  
    Curiosity: Philosophy  
    Curiosity (Explained): Curiosity as a philosophy is tough to translate into a narrative unless you are from the creative industry or your contributions had an influence on a solution or an initiative.  
    MBA Essay Strategy: I wanted to capture the humanity of the applicant and her influence in music instead of just highlighting how she overcame multiple roadblocks to gain attention as a designer.  
    Theme: Persistence  
    Read: Harvard MBA Curiosity Essay – Life Starts at NO (Growth-Oriented HBS MBA Essay Example) 

    Example #2: International Community Building 
    Background Information: The applicant, a Machine Learning (ML) entrepreneur specializing in healthcare diagnostics, shares how his curiosity to learn other ML algorithms’ evolution in diagnosing Alzheimer’s, cancer, and heart disease transformed his platform into a global community. 
    MBA Essay Strategy: I wanted to show the applicant’s contributions in diagnostic from 2020 to 2024 by citing two events. Such examples build credibility instead of engagements that were recent. The evolution of the platform from an AI development community to a community for discussing the application of AI in diagnostics is captured through a ‘curiosity’ angle.
    Read: Harvard MBA Curiosity Essay – Growth through Collaboration (AI in Healthcare) (Growth-Oriented HBS MBA Essay Example)

    Example #3: Culture
    Background Information: The applicant, an Entrepreneur from India narrates his first entrepreneurial experience – facilitating exchange of stamps in the late 1990s.
    Theme: Culture
    MBA Essay Strategy:  Instead of addressing the biases in the investor community that could turn preachy, I wanted to focus on the applicant and his entrepreneurial journey by citing two entrepreneurial experiences – a platform(club) for stamp collection and his Grocery delivery App.
    Read: Harvard MBA Curiosity Essay – The American Dream (Growth-Oriented HBS MBA Essay Example)

    Example #4: Addiction
    Background Information: The applicant – a beneficiary of the foster home system, captures the sacrifice his adopted grandparents made to save him from a path of addiction. Paying it back through early intervention among teenagers and community engagement is the curiosity narrative.
    Theme: Addiction
    MBA Essay Strategy:  My strategy is to capture a gratitude narrative in the first one-third of the essay to demonstrate motivation for starting the venture and dedicate the latter part of the essay to the unique solution
    Read: Harvard MBA Curiosity Essay – Drug Addiction and Gaming (Growth-Oriented HBS MBA Essay Example)

    Example #5: Scarcity
    Background Information: The applicant, an education major, recognizes that 70% of all students in Kenya don’t have a computer. The curiosity that drives him to pivot from one solution to another is the growth narrative.
    Theme: Innovation
    MBA Essay Strategy:  Often, innovation is captured with a ‘hero’ narrative where the applicant is the sole originator of an idea. I wanted to break that cliché and include a person from whom the applicant learned to use a concept called ‘scaffolding.’
    Read: Harvard MBA Curiosity Essay – Scarcity (Growth-Oriented HBS Essay Example)

    Example #6: FinTech
    Background Information: The applicant captures a vulnerable moment of a beneficiary to compare his journey of side hustle before a technology giant noticed his talent. Although cryptocurrency is not a flavor for the year, capture niches where innovation is still happening. 
    Theme: Education, Child Welfare
    MBA Essay Strategy:  Empathizing with a techno solution is tough without a strong backstory around the beneficiary. For the essay, I wanted to clearly establish the beneficiary – Rami, before the applicant narrates the similarities to his journey and finally shares the solution that emerged from his curiosity.
    Read: Harvard MBA Curiosity Essay – FinTech as a Tool for Good (Growth-Oriented HBS MBA Essay Example)

    Example #7: Learning from the best
    Background Information: The applicant – a Remote Engineer in the Oil and Gas industry, reflects on a value that has helped her learn from the best regardless of her geographical limitations.
    Theme: Learning
    MBA Essay Strategy:  The effectiveness of the case-study method depends on the assumption that peers in a Harvard MBA class will help elevate your learning experience. For the essay, I have highlighted the applicant’s recognition of this value proposition with three examples.
    Read: Harvard MBA Curiosity Essay – Learning from the Best (Growth-Oriented HBS MBA Essay Example)

    Example #8: Military & Search for IMPACT
    Background Information: The most common narrative for US military applicants is to quote 9/11 and the reaction your immediate family had while watching the events unfold. The horrifying moment is captured as a motivation to join the Military. On digging deeper, most applicants would share that their motivations were diverse.
    Theme: Career Choice
    MBA Essay Strategy:  I wanted to quickly highlight that the applicant had the choice of entering any industry. One achievement to demonstrate his curiosity that I shared in the first half is the invention of a game. Since the game is mentioned in the resume and verifiable through search, I didn’t quote the name. By clearly highlighting the person’s curiosity and career options, the family legacy is used as a factor in joining the military.
    Read: Harvard MBA Curiosity Essay – Career Choice after a Military Career (Growth-Oriented HBS MBA Essay Example)
     
    Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (up to 250 words)

    Example #9: Small Business Values
    Background Information: The applicant - a second-generation Asian American, is familiar with the values of fiscal conservatism, building relationships, and understanding the daily struggles of the community through his family’s department store.
    Theme: Customer-Centric
    MBA Essay Strategy:  The applicant’s role in developing an App for the store is highlighted in the essay at a crucial part of the narrative so that the essay is not all about his father. I have also humanized the journey – by sharing how upset the father was when the revenues fell by 40%. The essay is about the transformation in the applicant’s value from a person chasing productivity and optimization technique to someone who is truly thinking about the customers. 
    Read: Harvard MBA Leadership Essay – Small Business Values (Leadership-Focused HBS MBA Essay Example)

    Example #10: Breaking Away from Family Business
    Background Information: A unique challenge that applicants whose parents are public figures or CXOs of businesses or entrepreneurs are the pressure to live up to the parent’s standards or milestones. For the leadership narrative, the burden of legacy is established before the narrative addresses his leadership principles.
    Theme: Authenticity  
    MBA Essay Strategy:  For the essay, I want to capture an entrepreneur’s journey to rise above his entrepreneur father’s image. But I didn’t want to make the entire essay about this complex dynamics. The narrative is around the applicant’s focus on customers and surrounding with teams who keeps him grounded. 
    Read: Harvard MBA Leadership Essay – Breaking Away from Family Business(Leadership-Focused HBS MBA Essay Example)

    Example #11: Creativity and Communication 
    Background Information: When the overall percentage of users with internet access is 62% in South Africa and the inequality accentuated by the rural and urban divide, the applicant endured the lack of digital infrastructure, and spending close to 22% of the family income on gaining relevant information on schools, global exams, and financial assistance. 
    Theme: Creativity, Communication
    MBA Essay Strategy:  The strategy is to share why the applicant values no distraction in a child’s home for optimum education experience. Then I highlight the many roadblocks the applicant’s non-profit faced in receiving fee waiver for their cooperative run ISP.
    Read: Harvard MBA Leadership Essay – Non-Profit (Telecom) (Leadership-Focused HBS MBA Essay Example)

    Example #12: Mental Health
    Background Information: The applicant like most didn’t pay much attention to the mental health epidemic until tragedy hit home.
    Theme: Communication, Innovation
    MBA Essay Strategy:  A question we frequently get from applicants is whether they should cite tragedy in the family as a motivation for a venture or a non-profit initiative. As long as you don’t linger too much on the tragedy and offer a balanced narrative, there are no restrictions on leveraging unique stories from your life. 
    Read: Harvard MBA Leadership Essay – Mental Health (Leadership-Focused HBS MBA Essay Example)

    Example #13: Trauma, Healing & Finding Authentic Self
    Background Information: The applicant narrates the absurdity of war in the narrative about the duties in Kabul, and the trauma. Instead of wallowing in on the horror, the applicant takes what makes military applicants strong and guides unprivileged children build life and leadership skills.
    Theme: Resilience
    MBA Essay Strategy:  Capturing PTSD in an essay, the healing process, and the cues that helped the applicant are too sacred to be shared in a Harvard MBA application essay. However, with the right motivation and narrative arcs, you can capture the essence of your journey without sharing the darkest secrets. That is what I did by merging two stories – the horrors of the war with a non-profit engagement.
    Read: Harvard MBA Leadership Essay – Military & PTSD (Leadership-Focused HBS MBA Essay Example)

    Example #14: Addiction, Setback and Leadership Mantra
    Background Information: In this narrative, the applicant captures Peru’s Silver mining boom of 2006. The growth experienced in her father’s business shifted the family’s economic status to a new stratosphere. Through the changing economic and family dynamics, the applicant finds her voice in a unique way, initially to record her unheard voice but later as one of the youngest subject matter experts in mining and commodities.  
    Theme: Failure
    MBA Essay Strategy:  For the essay, the strategy is to show how life’s unpredictability is a blessing. By narrating two setback events, the essay demonstrates the applicant’s resilience and her acknowledgment of people who made a comeback possible.
    Read: Harvard MBA Leadership Essay – Addiction, Setback and Leadership Mantra (Leadership-Focused HBS MBA Essay Example)

    Example #15: War, Immigration and Starting Over Again
    Background Information: Despite a raging war in Syria, the family of the applicant was unblemished by the chaos. The strategic government assets near the applicant’s house would have made the region an easy target, but it was not. The calmness of her journey is shattered in one event. From the privileges of a cocooned life, the applicant is forced to think about survival, her sister’s future, and her future in the US. The second half of the narrative captures the change that was forced on her. 
    Theme: Gratitude, Resilience
    MBA Essay Strategy:  I consciously chose not to start the essay with a dialogue or trauma. Two lines are allocated to set up the narrative before the trauma event.
    Read: Harvard MBA Leadership Essay – War, Immigration and Starting Over Again (Leadership-Focused HBS MBA Essay Example)

    Harvard MBA Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (up to 300 words)

    Example #16: Creative or Finance
    Background Information: The applicant starts the narrative with the origin of her talents. The unbridled enthusiasm receives a reality check when in high school, the applicant’s father has a conversation with her about academics. While the applicant picked up her quant skills, she was reaching over 50,000 loyal fans, and her videos captured 1 million views. 
    Theme: Passion, Talent
    MBA Essay Strategy:  Capturing vulnerability is the toughest part for Harvard MBA applicants. For this essay example, I have captured the applicant’s uncertainty about career choice throughout the essay. Here the goal is to show vulnerability in the career choice essay while for leadership and growth essay, I could capture one example each from creative and PE industry respectively to balance the narrative. So don’t follow this example without a strategy.  
    Read: Harvard MBA Business-Minded Essay – Creative or Finance (Business-Minded HBS MBA Essay Example)

  • Stanford MBA Essay Guide (24 Sample Essays)
  • Columbia MBA Essay Guide (21 Sample Essays)
  • Wharton MBA Essay Guide (15 Sample Essays)
  • INSEAD MBA Essay Guide (19 Sample Essays)
  • Darden MBA Essay Guide  (21 Sample Essays) 
  • Yale SOM MBA Essay Guide (15 Sample Essays)
  • Tuck MBA Essay Guide (15 Sample Essays)
  • Haas MBA Essay Guide (18 Sample Essays)
  • NYU Stern MBA Essay Guide (15 Sample Essays + 6 Examples - Visual Essay)
  • LBS MBA Essay Guide (6 Sample Essays)
  • MIT Sloan MBA Essay Guide (6 Sample Cover Letters + 3 Sample Video Statement Scripts + 3 Sample Optional Essays)
  • Kellogg MBA Essay Guide (11 Sample Essays)
  • Chicago Booth MBA Essay Guide (12 Sample Essays)
  • Ross MBA Essay Guide (31 Sample Essays)
  • Duke Fuqua MBA Essay Guide (10 Sample Essays + Two 25 Random Things Samples)
  • Cambridge MBA Essay Guide (12 Sample Essays)

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