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MBA Recommendation Letter - Who Should Write?

Most schools reiterate the adage that if it is between the CEO who has barely worked with you or knows you, and a senior manager, who has seen your progress from a newbie to a seasoned professional, choose the latter.

The truth is not in black and white form.


Flat Organization

Most Businesses pride themselves in maintaining a flat organization. Recently, I worked with a client from a multi-billion-dollar company, where his current position was just three steps away from the Chairman of the company. That means the probability that the legendary Founder knows the client’s name and worked with him on at least a couple of initiatives is high. On probing further, it turned out to be true.


The Chairman/Founder was obsessed with a Pet project to change how we consume digital content. The client was entrusted with developing a feasibility plan for the project. The results were not pleasing. The market hadn’t caught onto the futuristic way of consumption yet. The technology and privacy constraints made it even tougher to bring such sweeping changes to our world. Conveying this message was tough, but he did with a uniquely ‘creative’ narrative with Cartoon strips, probabilistic graphical models and a conclusion without mincing words.

The client was worried that such forthrightness would cost him his job. The contrary happened. The chairman framed the cartoon strip in his office and wrote a glowing appreciation letter for the MBA applicant.

Now, let us be realistic. You are unlikely to micromanage the Chairman/Founder of a multi-billion-dollar company on the phrasing of the project or coordinate with the minute details. Luckily in most organization, there is a dedicated PR person, who writes in the voice of the executive. The chairman takes a few minutes to review the final letter and voila, you have a genuine recommendation letter from a recognizable name with metrics to support the contribution at a level that not many MBA applicants could get.

So don’t blindly follow any advice.

If you are working in a flat organization or a start-up, receiving a recommendation letter from the Founder/Chairman/CEO is far better than a senior colleague or a Manager.


Senior Manager


Having reiterated the importance of recommendation letter from a top-level executive, I must warn that without the recommendation letter from a Senior Manager or a Manager who has worked with you closely, the admission team would be truly in the dark on the many contexts that you have captured in the essay.

Well-wisher vs Professional Relationship vs Mentor

There would be several overlaps on the three roles.

Few MBA Applicants are lucky to have a Manager, who is a mentor, well-wisher and maintains an excellent professional relationship with them. In our experience, this rarely happens. A Manager might have worked in just one project with you that defined your professional accomplishment, but he might not have a great dynamic with you. Or the Manager might show great enthusiasm in watching you grow, but when an MBA plan is revealed, colors change, and the Manager shows a coldness that would leave you puzzled.

On many occasions, the mentor might be a Business School Alumnus, but she might not have worked directly with you but guided your career planning. Since many M7 schools discourage from sending a third recommendation letter, applicants are in a constant dilemma on the right step to take.

At Least Two Projects

If you are caught in between choosing a Manager who oversaw your brilliant performance in one project or above average performances in two projects, choose the latter. The more time a Manager spends with another person, the more she is qualified to evaluate the varying temperament, response to failure and the secret sauce that makes the applicant tick.

Fearing that the uniqueness of her candidacy would be missed, the client hesitatingly approached the Manager, who has worked with her in three projects. The performance in those projects was ‘above average,’ partly from the steep learning curve and partly from the complexity of the projects. When the recommendation letter arrived, we were able to capture an aspect of her personality that even she couldn’t reflect.

More than 2 recommenders

Don’t hesitate to ask more than two recommenders.

Don’t send the official link yet but since most top schools have adopted the common recommendation letter template, send them the questions from the template.

Based on the comprehensiveness of the narrative and the openness to editing the letter based on feedback from consultants like us, choose the recommender. Many might not be open to the idea of editing the letter. Some are particular of keeping certain phrases even if they are lame. They turn into one-day writers, who can’t let go of the words and forget that the exercise is to help the applicant stand-out. You can’t change their outlook with pep talks. Choose another recommender, who is open to receiving suggestions.


The Backstabber


I avoid negative people like the plague. So, writing about this topic is stressful but since we operate in the real world of office politics, you should be aware that plans could go terribly wrong. I recently had a client whose recommender enthusiastically supported her MBA plan. Just a day before the upload, I insisted that I do a final review so that we don’t miss important milestones in her career. Interestingly, the tone of the ‘constructive feedback’ and the ‘response’ question was devastatingly negative as if the recommender was holding some grudge. I had to smooth out the aggression. It took several calls to persuade the Manager to use this version.

Since many of your job evaluation and career progression depends on Managers like that, you have a great punching bag in us, consultants and reviewers.

Start the conversation diplomatically like “My consultant recommended that…”

Personal Meeting


Even if it is a recommender, who is not keen on writing the letter or the father-like figure, who wants to see you succeed, meet them in person. Email and Telephone calls are alright if you have relocated or the Manager is traveling. Managing the recommendation letter process early would give you plenty of time to schedule a meeting.


You can’t convey the seriousness of your plan and how much an MBA matters to you with a one-line post-MBA goal.

Create a narrative. Share how important the recommendation letter is for your future.

When someone puts you in charge of their future, you will rise to the occasion.

Do the Extra Work

Nothing builds the right environment to share your MBA plan than putting in extra hours. Your goal in at least a couple of months before asking the recommendation letter is to make the life of your Managers easy. That means sacrificing a few weekends and taking on projects that are on the highest priority for the Manager. When you ask for the recommendation letter, the extra commitment would seem obvious. However, as humans, we are instinctively good at reciprocating a good deed even if it is a small gesture of kindness, love or appreciation.


MBA Admissions

Winning MBA Essay Guide - A Complete Guide for M7 and Top 15 MBA Application Essays 


F1GMAT's Winning MBA Essay guide will teach you how to transform your essay into a life journey with trials and tribulations that will move the admission team.

+ Over 245 Sample Essays (Read Previews of F1GMAT's Winning MBA Essay Guide Sample Essays here)

+ Top 15 MBA Programs (Harvard, Stanford, Wharton, Columbia, Booth, MIT, Kellogg, Yale, Haas, Darden, INSEAD, LBS, NYU Stern, Tuck, Duke Fuqua, Ross)
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to prepare and present for the Video Essay
+ How to write about your Strengths
+ How to write about your Weaknesses
 
 

Want to try the individual school Essay Guides before upgrading to the Winning MBA Essay Guide? Try below.

F1GMAT's Essay Guides

  • Harvard MBA Essay Guide (20 Sample Essays)

    Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (up to 250 words) 

    Example #1: Persistence Narrative 
    Background Information: The applicant – a design and music talent, shares her journey through several setbacks. She attributes curiosity to her growth.  
    Curiosity: Philosophy  
    Curiosity (Explained): Curiosity as a philosophy is tough to translate into a narrative unless you are from the creative industry or your contributions had an influence on a solution or an initiative.  
    MBA Essay Strategy: I wanted to capture the humanity of the applicant and her influence in music instead of just highlighting how she overcame multiple roadblocks to gain attention as a designer.  
    Theme: Persistence  
    Read: Harvard MBA Curiosity Essay – Life Starts at NO (Growth-Oriented HBS MBA Essay Example) 

    Example #2: International Community Building 
    Background Information: The applicant, a Machine Learning (ML) entrepreneur specializing in healthcare diagnostics, shares how his curiosity to learn other ML algorithms’ evolution in diagnosing Alzheimer’s, cancer, and heart disease transformed his platform into a global community. 
    MBA Essay Strategy: I wanted to show the applicant’s contributions in diagnostic from 2020 to 2024 by citing two events. Such examples build credibility instead of engagements that were recent. The evolution of the platform from an AI development community to a community for discussing the application of AI in diagnostics is captured through a ‘curiosity’ angle.
    Read: Harvard MBA Curiosity Essay – Growth through Collaboration (AI in Healthcare) (Growth-Oriented HBS MBA Essay Example)

    Example #3: Culture
    Background Information: The applicant, an Entrepreneur from India narrates his first entrepreneurial experience – facilitating exchange of stamps in the late 1990s.
    Theme: Culture
    MBA Essay Strategy:  Instead of addressing the biases in the investor community that could turn preachy, I wanted to focus on the applicant and his entrepreneurial journey by citing two entrepreneurial experiences – a platform(club) for stamp collection and his Grocery delivery App.
    Read: Harvard MBA Curiosity Essay – The American Dream (Growth-Oriented HBS MBA Essay Example)

    Example #4: Addiction
    Background Information: The applicant – a beneficiary of the foster home system, captures the sacrifice his adopted grandparents made to save him from a path of addiction. Paying it back through early intervention among teenagers and community engagement is the curiosity narrative.
    Theme: Addiction
    MBA Essay Strategy:  My strategy is to capture a gratitude narrative in the first one-third of the essay to demonstrate motivation for starting the venture and dedicate the latter part of the essay to the unique solution
    Read: Harvard MBA Curiosity Essay – Drug Addiction and Gaming (Growth-Oriented HBS MBA Essay Example)

    Example #5: Scarcity
    Background Information: The applicant, an education major, recognizes that 70% of all students in Kenya don’t have a computer. The curiosity that drives him to pivot from one solution to another is the growth narrative.
    Theme: Innovation
    MBA Essay Strategy:  Often, innovation is captured with a ‘hero’ narrative where the applicant is the sole originator of an idea. I wanted to break that cliché and include a person from whom the applicant learned to use a concept called ‘scaffolding.’
    Read: Harvard MBA Curiosity Essay – Scarcity (Growth-Oriented HBS Essay Example)

    Example #6: FinTech
    Background Information: The applicant captures a vulnerable moment of a beneficiary to compare his journey of side hustle before a technology giant noticed his talent. Although cryptocurrency is not a flavor for the year, capture niches where innovation is still happening. 
    Theme: Education, Child Welfare
    MBA Essay Strategy:  Empathizing with a techno solution is tough without a strong backstory around the beneficiary. For the essay, I wanted to clearly establish the beneficiary – Rami, before the applicant narrates the similarities to his journey and finally shares the solution that emerged from his curiosity.
    Read: Harvard MBA Curiosity Essay – FinTech as a Tool for Good (Growth-Oriented HBS MBA Essay Example)

    Example #7: Learning from the best
    Background Information: The applicant – a Remote Engineer in the Oil and Gas industry, reflects on a value that has helped her learn from the best regardless of her geographical limitations.
    Theme: Learning
    MBA Essay Strategy:  The effectiveness of the case-study method depends on the assumption that peers in a Harvard MBA class will help elevate your learning experience. For the essay, I have highlighted the applicant’s recognition of this value proposition with three examples.
    Read: Harvard MBA Curiosity Essay – Learning from the Best (Growth-Oriented HBS MBA Essay Example)

    Example #8: Military & Search for IMPACT
    Background Information: The most common narrative for US military applicants is to quote 9/11 and the reaction your immediate family had while watching the events unfold. The horrifying moment is captured as a motivation to join the Military. On digging deeper, most applicants would share that their motivations were diverse.
    Theme: Career Choice
    MBA Essay Strategy:  I wanted to quickly highlight that the applicant had the choice of entering any industry. One achievement to demonstrate his curiosity that I shared in the first half is the invention of a game. Since the game is mentioned in the resume and verifiable through search, I didn’t quote the name. By clearly highlighting the person’s curiosity and career options, the family legacy is used as a factor in joining the military.
    Read: Harvard MBA Curiosity Essay – Career Choice after a Military Career (Growth-Oriented HBS MBA Essay Example)
     
    Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (up to 250 words)

    Example #9: Small Business Values
    Background Information: The applicant - a second-generation Asian American, is familiar with the values of fiscal conservatism, building relationships, and understanding the daily struggles of the community through his family’s department store.
    Theme: Customer-Centric
    MBA Essay Strategy:  The applicant’s role in developing an App for the store is highlighted in the essay at a crucial part of the narrative so that the essay is not all about his father. I have also humanized the journey – by sharing how upset the father was when the revenues fell by 40%. The essay is about the transformation in the applicant’s value from a person chasing productivity and optimization technique to someone who is truly thinking about the customers. 
    Read: Harvard MBA Leadership Essay – Small Business Values (Leadership-Focused HBS MBA Essay Example)

    Example #10: Breaking Away from Family Business
    Background Information: A unique challenge that applicants whose parents are public figures or CXOs of businesses or entrepreneurs are the pressure to live up to the parent’s standards or milestones. For the leadership narrative, the burden of legacy is established before the narrative addresses his leadership principles.
    Theme: Authenticity  
    MBA Essay Strategy:  For the essay, I want to capture an entrepreneur’s journey to rise above his entrepreneur father’s image. But I didn’t want to make the entire essay about this complex dynamics. The narrative is around the applicant’s focus on customers and surrounding with teams who keeps him grounded. 
    Read: Harvard MBA Leadership Essay – Breaking Away from Family Business(Leadership-Focused HBS MBA Essay Example)

    Example #11: Creativity and Communication 
    Background Information: When the overall percentage of users with internet access is 62% in South Africa and the inequality accentuated by the rural and urban divide, the applicant endured the lack of digital infrastructure, and spending close to 22% of the family income on gaining relevant information on schools, global exams, and financial assistance. 
    Theme: Creativity, Communication
    MBA Essay Strategy:  The strategy is to share why the applicant values no distraction in a child’s home for optimum education experience. Then I highlight the many roadblocks the applicant’s non-profit faced in receiving fee waiver for their cooperative run ISP.
    Read: Harvard MBA Leadership Essay – Non-Profit (Telecom) (Leadership-Focused HBS MBA Essay Example)

    Example #12: Mental Health
    Background Information: The applicant like most didn’t pay much attention to the mental health epidemic until tragedy hit home.
    Theme: Communication, Innovation
    MBA Essay Strategy:  A question we frequently get from applicants is whether they should cite tragedy in the family as a motivation for a venture or a non-profit initiative. As long as you don’t linger too much on the tragedy and offer a balanced narrative, there are no restrictions on leveraging unique stories from your life. 
    Read: Harvard MBA Leadership Essay – Mental Health (Leadership-Focused HBS MBA Essay Example)

    Example #13: Trauma, Healing & Finding Authentic Self
    Background Information: The applicant narrates the absurdity of war in the narrative about the duties in Kabul, and the trauma. Instead of wallowing in on the horror, the applicant takes what makes military applicants strong and guides unprivileged children build life and leadership skills.
    Theme: Resilience
    MBA Essay Strategy:  Capturing PTSD in an essay, the healing process, and the cues that helped the applicant are too sacred to be shared in a Harvard MBA application essay. However, with the right motivation and narrative arcs, you can capture the essence of your journey without sharing the darkest secrets. That is what I did by merging two stories – the horrors of the war with a non-profit engagement.
    Read: Harvard MBA Leadership Essay – Military & PTSD (Leadership-Focused HBS MBA Essay Example)

    Example #14: Addiction, Setback and Leadership Mantra
    Background Information: In this narrative, the applicant captures Peru’s Silver mining boom of 2006. The growth experienced in her father’s business shifted the family’s economic status to a new stratosphere. Through the changing economic and family dynamics, the applicant finds her voice in a unique way, initially to record her unheard voice but later as one of the youngest subject matter experts in mining and commodities.  
    Theme: Failure
    MBA Essay Strategy:  For the essay, the strategy is to show how life’s unpredictability is a blessing. By narrating two setback events, the essay demonstrates the applicant’s resilience and her acknowledgment of people who made a comeback possible.
    Read: Harvard MBA Leadership Essay – Addiction, Setback and Leadership Mantra (Leadership-Focused HBS MBA Essay Example)

    Example #15: War, Immigration and Starting Over Again
    Background Information: Despite a raging war in Syria, the family of the applicant was unblemished by the chaos. The strategic government assets near the applicant’s house would have made the region an easy target, but it was not. The calmness of her journey is shattered in one event. From the privileges of a cocooned life, the applicant is forced to think about survival, her sister’s future, and her future in the US. The second half of the narrative captures the change that was forced on her. 
    Theme: Gratitude, Resilience
    MBA Essay Strategy:  I consciously chose not to start the essay with a dialogue or trauma. Two lines are allocated to set up the narrative before the trauma event.
    Read: Harvard MBA Leadership Essay – War, Immigration and Starting Over Again (Leadership-Focused HBS MBA Essay Example)

    Harvard MBA Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (up to 300 words)

    Example #16: Creative or Finance
    Background Information: The applicant starts the narrative with the origin of her talents. The unbridled enthusiasm receives a reality check when in high school, the applicant’s father has a conversation with her about academics. While the applicant picked up her quant skills, she was reaching over 50,000 loyal fans, and her videos captured 1 million views. 
    Theme: Passion, Talent
    MBA Essay Strategy:  Capturing vulnerability is the toughest part for Harvard MBA applicants. For this essay example, I have captured the applicant’s uncertainty about career choice throughout the essay. Here the goal is to show vulnerability in the career choice essay while for leadership and growth essay, I could capture one example each from creative and PE industry respectively to balance the narrative. So don’t follow this example without a strategy.  
    Read: Harvard MBA Business-Minded Essay – Creative or Finance (Business-Minded HBS MBA Essay Example)

  • Stanford MBA Essay Guide (24 Sample Essays)
  • Columbia MBA Essay Guide (21 Sample Essays)
  • Wharton MBA Essay Guide (15 Sample Essays)
  • INSEAD MBA Essay Guide (19 Sample Essays)
  • Darden MBA Essay Guide  (21 Sample Essays) 
  • Yale SOM MBA Essay Guide (15 Sample Essays)
  • Tuck MBA Essay Guide (15 Sample Essays)
  • Haas MBA Essay Guide (18 Sample Essays)
  • NYU Stern MBA Essay Guide (15 Sample Essays + 6 Examples - Visual Essay)
  • LBS MBA Essay Guide (6 Sample Essays)
  • MIT Sloan MBA Essay Guide (6 Sample Cover Letters + 3 Sample Video Statement Scripts + 3 Sample Optional Essays)
  • Kellogg MBA Essay Guide (11 Sample Essays)
  • Chicago Booth MBA Essay Guide (12 Sample Essays)
  • Ross MBA Essay Guide (31 Sample Essays)
  • Duke Fuqua MBA Essay Guide (10 Sample Essays + Two 25 Random Things Samples)
  • Cambridge MBA Essay Guide (12 Sample Essays)

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