What comes to your mind when I say, “Finger licking goodness” and “Open Happiness”. Unless you have been isolated from all forms of media, the slogans can be attributed to world’s two best-known brands – KFC & Coca-Cola. They have spent billions of dollars on mapping the message with the brand, but the fundamentals of brand recall have an eerie similarity with personal branding.
Power of Attention
When you hear leading brands hammering their slogans every 2 hours, you might wonder whether the message has any influence on our preference. As customers, our attention is captured by brands that stand out. It might be due to the outrageous slogan, simplicity, or perceived value. The first part cannot be used in MBA Admissions. You cannot gain admission by writing about your intimate encounters and eccentricity.
What works are simplicity and perceived value for the MBA class. In a world where a simple idea is convoluted by complex sentences, your ability to articulate motivation in simple sentences will stand out. Once attention from AdCom is captured, you are setting expectations on how you would behave during face-to-face meetings and phone conversation.
Power of Consistency
Unlike brands, your personal brand slogan cannot be forced upon the AdCom but every interaction points act as an evaluation for the consistency of your message. If your essays convey that you are capable of explaining complex ideas in a simple way, that quality should be demonstrable in your personal interactions.
With one positive quality, AdCom expects the applicant to portray other relatable qualities. This is a halo effect that we all fall victim to. When an Actor portrays a character in the most honest way, we expect him to show similar excellence in other aspects of his life. For AdCom, they expect the applicant to be honest, respectful, and humble, of which some traits might seem contradictory for a competitive MBA aspirant. When honesty and respectfulness are missing from the trait list, the evaluation becomes an excuse to eliminate your candidacy.
For applicants, maintaining consistency becomes easier when they are not faking their profile. If you are individualistic risk taker, don’t hide the entrepreneurial qualities. Schools are not looking to fill the class with the Finance and Consulting types. They need a few outliers to make the class discussions interesting.
Branding through advertising is an exaggerated summarization of values.
MBA Applicants advertise their candidacy primarily through essays & resume. Leverage the opportunity to maintain consistency through repetitive exposure of your values.
Not sure how to highlight your values through essays? Send us your profile summary.
2019 MBA Research Guide - Choose your MBA
F1GMAT's Comprehensive MBA Research Guide will teach you how to select MBA programs through a bottom-up approach.
Articulating your Post-MBA Goals and Career Path is the FIRST step. Which program will give you that hike in Salary, Switch in Career, Change in Location or Job Satisfaction?
We cover them all through our extensive analysis.
+ How to Choose the Best MBA Program: Factors to Consider
Define Post-MBA Goals
Pick your Path: Generalize or Specialize
Use Moral Algebra Method
Use Multi-Attribute Utility Theory
Understand the Top 5 Risks
Measure MBA Career Service Team's Effectiveness
Use Bookending to Calculate MBA Admission Chance
Use Net Present Value to Calculate MBA Return on Investment
Don't Fall for the Mere Exposure Effect
Best Practices to find the truth in MBA Information Session or MBA Tour
Comprehensive MBA Research Guide: Includes Top MBA Programs by 19 Specializations:
+ General Management
+ Operations Management
+ Supply Chain Management
+ Luxury Management
+ Information Systems
+ Hospitality Management
+ Leadership Development
+ Military &
+ Top MBA Program Ranking
Top 20 MBA Programs - Tuition Fee (2018)
Top 31 MBA Programs in United States – Total Cost & Salary (2017)
Top 60 MBA – GMAT and GPA (Average & Median)
Top 20 European MBA Programs - Tuition Fee, Total Cost & Salary
Top 20 European MBA Programs (Based on Actual Salary Increase)
Top 20 European MBA Programs (Short-term return on investment)
Top 20 Affordable European MBA Programs
Top 10 MBA in UK – Salary & Fee (2018)
Top MBA Destinations Based on Happiness Index
Top MBA Destinations based on Innovation Index
Top 10 MBA Job Markets based on Cost of living and Purchasing Power
Top MBA Destination: By Economy
+Comparisons - Top MBA Programs
Wharton vs. Columbia MBA (2018)
MIT vs. Stanford MBA (2017)
Haas vs. Ross MBA (2018)
Kellogg vs Ross MBA
Booth vs Wharton MBA
MIT Sloan vs Tuck MBA
IMD vs. INSEAD MBA (2017)
IIMA vs. ISB (2017)
+ MBA in France (2018)
Top Industries in France
Top MBA Programs in France
+ MBA in the UK (2018)
Top Industries in the UK
Top MBA Programs in the UK
Scholarships in the UK