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Stanford MBA Essay Tips: What Matter to you & Why?

The Stanford GSB What matters most essay tips will demonstrate how to highlight the five personality traits to stand out from the competition.

Essay A: What matters most to you, and why? (750 Words)

Answering the ‘What Matters most to you and why” require understanding the audience you are targeting. The latest Stanford MBA Admission team is a perfect mix of Eastern and Western minds. To appeal to the common ethos of the MBA admission team and the values of Stanford GSB, you have to understand the expectations.

If you write what the MBA Admission team wants to hear – “Socially Responsible Professional/Entrepreneur,” without showing any personal ambition to balance your social responsibility, your truth will get lost in the message.

Balance is the key here.

The more vividly you can explain your career path, the more likely you will follow through and the more believable it would be for the Admission team. Use phrases and words that show intent. When you have a clear idea about the curriculum, it will come across in the essay.

We recommend that you take a print out of the first 15 pages of this Essay Guide where we have analyzed the curriculum in detail. It would be easy for you to refer the list while articulating ‘What Matters to you the most’. It should bind the values of the clubs that you would participate and the goals of the learning experiences. With 400 words for Essay B, the options are limited to explain the ‘Why’ Stanford part.

With Essay A, the admission team is dissecting your personality in detail, by understanding your values, and recognizing what drives you to push yourself, despite the steady flow of obstacles. Although Myers–Briggs Type Indicator (MBTI) is the go-to personality test used to categorize 16 personality types through four attributes– Extroverted/Introverted, Sensing/Intuitive, Thinking/Feeling, and Judging/Perceiving, it is not sufficient to evaluate your future behavior.

Business Schools are carefully creating teams that are open, humble and acts with integrity.
 
The new model – The Big Five, was started with the work of D. W. Fiske (1949), later developed by researchers Norman (1967), Smith (1967), Goldberg (1981), and McCrae & Costa (1987). We believe ‘The Big Five Model’ is much more useful in understanding yourself, and accurately capturing your unique personality in Essay A.

The Five traits are: Extroversion, Agreeableness,  Conscientiousness, Emotional Stability, and Openness

Emotional stability: An emotionally stable person has a higher threshold for stress. She remains calm despite conditions in the environment limiting her progress.

Is Emotional Stability important for Stanford MBA Admissions?


Stanford MBA Admission team wants their class to display an acceptable level of Emotional stability – mature way of debating, influencing through persuasion, and persisting through setbacks. But the team is not expecting candidates without any negative emotions. Applicants fearing that any expression of negative emotions can hinder their admission chances, tend to cut words, and phrases that show ‘passion’ and ‘irrational fears,’ some of which are the manifestation of ambition and obsessive focus on ‘impact.’

Andy Grove, the former CEO of Intel, transformed Intel to a microprocessing giant with one philosophy – be paranoid about your competition. He would obsess over every new start-up, and observe closely whether the competition is faster or better. Andy would change even the core Business to beat Intel’s competition. When Intel was leading the memory chip manufacturing, Japanese manufacturers entered the market with low-cost memory chips.

Knowing that the #1 position was temporary, Andy invested heavily on a new product – microprocessor and discarded his prime revenue-generating product – microchips.

Andy can be described as an ‘Emotionally Unstable’ person, but you need the paranoia, obsessiveness, and nervousness to make sharper decisions. Studies have proved that an emotionally unstable person of Andy’s characteristics is better at making faster and better decisions than the secure CEOs. Studies have shown that, even for professionals down the hierarchy, job performance had the least correlation with positive emotional stability. So it is not just the CEOs and Entrepreneurs. Acceptable level of ‘madness’ is essential for your genius to shine through, but avoid giving any hints of ‘arrogance’ in your writing.  

Download F1GMAT's Stanford MBA Essay Guide and learn to demonstrate the five personality traits in Stanford MBA Essay A.

F1GMAT's Stanford MBA Essay Guide

Essay A: What matters most to you, and why? (650 Words)

Essay B: Why Stanford? (350 Words)

Optional Question: Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (600 Words) (200 words – each example)

Download F1GMAT's Stanford MBA Essay Guide 

(24+ Sample Essays & 300+ Pages of Essay Writing Wisdom)

About the Author 

Atul Jose

I am Atul Jose, Founding Consultant of F1GMAT, an MBA admissions consultancy that has worked with applicants since 2009.

 

For the past 15 years I have edited the application files of admits to the M7 programs: Harvard Business School, Stanford Graduate School of Business, the Wharton School, MIT Sloan, Chicago Booth, Kellogg School of Management, and Columbia Business School, together with admits to Berkeley Haas, Yale School of Management, NYU Stern, Michigan Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, SDA Bocconi, IESE Business School, HEC Paris, McCombs, and Tepper, plus other programs inside the global top 30.

 

My work covers the full MBA application deliverable: career planning and profile evaluation, application essay editing, recommendation letter editing, mock interviews and interview preparation, scholarship and fellowship essay editing, and cover letter editing for funding applications. Full bio with credentials and admit history is here.

 

I am the author of the Winning MBA Essay Guide, the best-selling essay guide covering M7 MBA programs. I have written and updated the guide annually since 2013, which makes the 2026 edition the thirteenth.

 

The reason I still write and edit essays every cycle: a good MBA essay carries a real applicant's voice. Writing essays for F1GMAT's Books and Editing essays weekly is how I stay calibrated to what current admissions committees respond to.

 

Contact me for school selection, career planning, essay strategy, narrative development, essay editing, interview preparation, scholarship essay editing, or guidance documents for recommendation letters.