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MBA in Marketing

Categories : MBA in Marketing, Top MBA

MBA MarketingMarketing as a career option is both high-pressure and rewarding. For Businesses, finding the right marketing message and persuasion framework for their product is crucial.

Career Skills

To make a mark in marketing, you need a mix of logic and creativity. The marketing message should create an irresistible emotional appeal with the audience. Marketing managers should develop the persuasion framework to sell and present the messages creatively. At the same time, managers should pay close attention to metrics like the audience response rate, engagement and sales.

Career Possibilities


If you have the skills, you can look forward to a career as a brand manager, marketing consultant or a product development head. Responsibilities include defining a product, redefining a market, creating branding strategies, developing advertisement campaigns, developing market strategies, building & maintaining a distribution network, and managing a sales & marketing team.

Here are the world’s best MBA programs for marketing.

1) Kellogg MBA

The Kellogg School's Marketing Department pioneered...

Categories : MBA in Marketing, Top MBA

Top MBA in Marketing 2017This is the second part of the series – MBA Marketing Rankings. If you have missed the first part, read MBA Marketing Rankings - Part 1

3) Kelley MBA

The Kelley School of Business has an MBA program that stands out for its focus on Marketing. As a result, 36% of the graduating class of 2016 earned a career in the marketing function. The median salary was $105,000, with a range of $70,000 to $135,000. As for the signing bonus, the median was $22,000.

Students from Kelley have been placed in an extremely wide cross section of careers like marketing, marketing research, brand management, business-to-business marketing, and advertising, in a large range of industries.
While Proctor & Gamble sources most of its managers from this school, the other major recruiters for marketing are Kraft, Nestlé, 3M, PepsiCo, GE, Johnson & Johnson, Best Buy, IBM, Eli Lilly, Abbott Laboratories and Cummins.

The faculty at Kelley is among the world’s best, and has published 2,000+ articles in 300+ business journals and has contributed to more than 200 books. Between them,...


Kellogg MBA in MarketingIn 1909, North Western University taught the world's first ever courses in advertising, sales, and marketing. The head start has ensured that Kellogg School of Management now hosts the best MBA course for marketing. It offers world-renowned faculty, unique curriculum, fresh teaching methodologies, two Marketing majors and a host of facilities to make it the world's ultimate marketing degree. While most schools focus on leadership skills, the Kellogg MBA program nurtures team playing skills and provides an environment that requires collaborating with people from diverse social, cultural and economic backgrounds.

Faculty

The learning environment for marketing is built around world-class faculty. The Marketing Department is the leading contributor of textbooks on the three pillars of marketing — Management, Distribution, and Promotions. Kellogg faculty has already published 52 books on marketing. Marketing's most respected names Philip Kotler and Louis Stern are among the well-known faculty. Kotler's Marketing Management: Analysis, Planning, Implementation and Control, is a recommended textbook for marketing in most management schools in the world.

The Teaching...




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