This is the second part of the series – MBA Marketing Rankings. If you have missed the first part, read MBA Marketing Rankings - Part 1 (Kellogg and Fuqua)
The Kelley School of Business has an MBA program that stands out for its focus on Marketing. As a result, 30% of the graduating class of 2012 earned a career in the marketing function. The median salary was $97,000, with a range of $71,000 to $120,000. As for the signing bonus, the median was $22,000, ranging from $1,500 - $45,000.
Students from Kelley have been placed in an extremely wide cross section of careers like marketing, marketing research, brand management, business-to-business marketing, and advertising, in a large range of industries. While Proctor & Gamble sources most of its managers from this school, the other major recruiters for marketing are Kraft, Nestlé, 3M, PepsiCo, GE, Johnson & Johnson, Best Buy, IBM, Eli Lilly, Abbott Laboratories and Cummins.
The faculty at Kelley is among the world’s best, and has published 2,000+ articles in 300+ business journals and has contributed to more than 200 books. Between them, they have won 150+ research, and 350+ teaching awards. Professor Rosann Spiro is the co-author of Management of the Sales Force, the #1 sales management textbook. Kelley’s curriculum offers students with a choice of two concentrations - Business-to-Business Marketing and Consumer Marketing.
Students benefit from a range of academies. With the Business Marketing Academy students learn about business-to-business marketing, the Consumer Marketing Academy teaches brand management, the Bloomington Brands for hands on brand management, the Customer Interface Virtual Laboratory to track consumer behavior, and the Behavioral Technology Lab for consumer experiments. The Brand Leadership Conferences, case competitions and student clubs provide additional focus on marketing. Many MBA graduates from Kelley start their careers as associate brand managers and strategic business development analysts.
University of Michigan’s Ross School of Business is the fourth best MBA program for marketing with a curriculum that stresses on a deeper understanding of the concepts and applications of customer relationships, brand equity, sales management, distribution and pricing structures. Students have the option to choose careers in consulting, corporate strategy, marketing, operations management and entrepreneurship. Among the graduating class of 2011, 22.3% chose a career in Marketing, for a salary range of $60,000-$125,000 with a median of $98,000. Among the marketing functions, Brand Management had the highest salary. The major companies that recruited from Ross include Amazon, Apple, ConAgra Foods, Dell, eBay, Capgemini U.S., Google, Nestlé, Starbucks, and Zynga.
Ross faculty is among the leading minds in marketing education. Carolyn Yoon, Ph.D., heads the Consumer Behavior & Neuroscience Lab an important facility that help understand consumers’ decision-making process, particularly when consumers age and also the impact of different social and cultural contexts on them. The new-age curriculum includes subjects like Leveraging Industrial Design for Marketing Advantage, Innovation and New Product-Service Leadership, Applied Advertising, Sensory Marketing and Social Marketing.
The Yaffe Center for Persuasive Communication is a research center that leads in studying and promoting persuasive communication, through an inter-disciplinary approach, combining commerce, art, and design (primarily graphic and industrial design). Students also enrich their knowledge base through Ross’ student clubs, including MBA Marketing Club, Entertainment & Media Club and the Luxury Goods & Retail Club. Ross alumni are spread across 88 countries with over 40,000 in number. They offer immense networking opportunities when it comes to a career in marketing.
Stanford’s MBA Marketing specialization is known for its innovative teaching methodology. 17% of 2011’s class took up a career in Marketing and earned a median salary of $110,000. The Brand/Product/Marketing Manager position earned the highest salary of $175,000. Noted recruiters were American Express, Ford Motor Company, Fox, Levi Strauss, L'Oréal, MGM, Nike, PepsiCo, Frito-Lays, Pfizer, SAP, The Walt Disney Company and Warner Bros.
Stanford’s world-renowned faculty of marketing experts includes David B Montgomery, who has over 100 articles and 10 books to his credit. Another renowned faculty is Michael L. Ray. He is a social psychologist and is among the first to publish books in the field of consumer information processing. He has also co-authored the best-selling book - Creativity in Business.
Stanford’s Marketing Club is the school's primary club for Marketing. The club sponsors several lectures and events that refresh the fundamentals of marketing - 4Ps, 3Cs, segmentation, market penetration and the Blue Ocean Strategy.
Stanford’s marketing curriculum is aimed at teaching students to apply consumer insights to different areas of marketing practice namely pricing, branding, product development, brand & sales communication, distribution, and research. In addition to traditional case study method, the lessons are imparted with an experiential edge that uses global study trips, simulations, role-plays, immersion internships, and research opportunities. There is a choice of interesting electives to specialize in Marketing. They include Re-Imagining Marketing - The Power of Stories, Marketing Research for Entrepreneurs, Attitudes and Persuasion, and Directed Research.
|2011||% Class||Salary Range||Salary Median||Sign on Bonus Range||Sign on Median|
|Marketing||17%||$75,000-$175,000||$1,10,000||$7,000 - $45,000||$20,000|
|Brand/Product/Marketing Management||8%||$82,000-$175,000||$98,000||$10,000 - $40,000||$20,000|
|Product Development||3%||$110,000-$125,000||$1,12,500||$25,000 - $45,000||$35,000|