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How to Analyze MBA Curriculum for Essays & Post-MBA Goal

Schools measure your preparedness and research by analyzing how you quote the curriculum. The ‘Why MBA’ question needs a few lines dedicated to the specificity of the program. Here are a few pointers worth considering before you include curriculum details:

1) Curriculum Structure

General Management programs – Harvard, Stanford, Darden, and Haas, have continued the tradition of building the foundational knowledge in the core courses with the coverage of traditional management topics – Accounting, Finance, Marketing, Operations, Leadership and Strategy, followed by 2nd year specialization either in the form of concentrations, specialization, themes or tracks.

In concentrations, the admission team has divided the electives into broader categories so that the candidates will have a structure in 2nd year when they choose the electives. Most General Management MBA programs will give the option to pick electives without specialization. Stanford has General Management as an Area of interest. If you want a leadership role post-MBA, taking a group of courses with strong General Management focus would be ideal. For career switchers, interested in a job function, choosing specialization is mandatory. 

More Curriculum Analysis with the Ultimate Guide

2) Feasibility


During our consulting service, we get questions on whether switching industry is easy. And if so how to quote the curriculum. The answer is a little tricky. Despite the school’s nimbleness in changing the curriculum, most recruitment in diverse industries happens in top tier schools (top 10). Any school outside the ranking will have a tough time placing candidates in niche industries.

Location of the school is another factor. If the school is in a state/city/country known for Automobile/Aerospace/Manufacturing/Winery/Fashion/Sports, attracting recruiters is easy as the logistical challenges are limited and the career service team would have already established a relationship with the recruiters. If the school’s curriculum has a track or concentrations in the niche industry, it is safe to assume that the career service team is actively searching for recruiters in the industry. Despite the best efforts of the team, we have seen the school in tier-2 struggling to find opportunities in niche sectors. For essays, you can quote the concentration/track, but in reality, it would be much tougher to make the switch.

There is another reason. The best pay packages are offered in Consulting, Finance, and Technology. Overall Business School ranking depends on post-MBA salary. It is unlikely that the school would dedicate their placement efforts on industries where the salary falls below the median of the class. That is why few candidates choose non-profit or Entrepreneurship (start-up) opportunities, post-MBA. Additional pressure from peers to choose the most lucrative career path is not easy to withstand despite moving accounts of impact and change narrated in essays.

Most MBA candidates who pursue non-traditional goals do it on their own terms without involving the career service team. Some Employment reports exclude students seeking Entrepreneurial opportunities from the final data to avoid impact on their post-MBA salary data.

If you are an Entrepreneurial applicant, first define what Entrepreneurship is for you, before pursuing an MBA.

3) Electives and Curriculum Customizability


1-Year MBA program is not a direct threat to the traditional 2-year MBA programs in the top 10 rankings, but the poaching of talents from the application pool has forced the US schools in the 10-30 ranking to bring customizability in the first year itself. McCombs MBA, for instance, has a flexible core with work and leadership experience integrated in the first year itself. The only top MBA program, offering core elective is MIT Sloan. The Full-time MBA gives students elective option in Managerial Finance, Intro to Operations, Marketing Management, and Competitive Strategy.

Electives are a big part of the MBA experience. The real learning happens in the 2nd year. Most schools have concentrations/majors/themes/tracks/specializations in the 10-15 range. MBA program with majors/tracks will mention that explicitly in the certificate. Always remember, in an economic downturn, specialists are preferred over a generalist. Post-1980, we have a cyclic boom and bust in the economy, every 10 years. Prepare for the worst, and choose a specialization if you have found a career path.

Here is a snapshot of the themes/concentrations/majors/specializations/tracks for the top 15 MBA programs in the US

Elective List Top MBA

Read Ultimate Guide for details

4) Experiential Learning


Second to internship, what makes MBA program withstand the bubbles and busts is the emphasis on offering experiential learning opportunities. Schools in New York (Stern, Columbia, and Cornell) have taken advantage of the financial centers and the concentration of the Media industry with lecture series, seminars, industry visits, and networking around the City. In addition to reducing travel time, most candidates choose the program with New York as a clear post-MBA location.

For other schools with strength in consulting (Kellogg, Harvard, and Stanford), the emphasis is on Global Experiential learning. Most likely, a Management Consultant will have to dedicate 60-65% of their time traveling to a client location and work in an unfamiliar environment. Therefore, it makes sense to train the candidate to travel and work on tight deadlines.

Close to half of Kellogg's Full-time and Part-time MBA students participate in the annual Global Initiatives in Management (GIM) where the students have to travel to an international location and spend close to 2-weeks interacting with government officials, and business leaders while developing a deeper understanding of the problem they are trying to solve.

At Stanford, Global Management Immersion Experience (GMIX), takes students to the client location in a new industry they are likely to work post-MBA and experience the culture. Harvard takes the meaning of experiential learning quite literally with the FIELD Global Immersions where students have to develop a product or service in collaboration with a partner organization. The variations are many for top MBA programs with each school bringing its own unique touch to the experience Understanding the differences is important to quote them in the essay. Read Ultimate Guide or Winning MBA Essay Guide, before creating a narrative around experiential learning.

5) Internships


For 2-year MBA programs, almost all candidates choose internships unless they are pursuing an Entrepreneurial path. Instead of plainly mentioning internship opportunities in essays, dig deep and find the conversion rate and performance data.

1) What percentage of internships converts to a full-time offer?
2) Which industry is the most popular in internships?
3) What function is the most popular in internships?
4) Which Employer has a long-standing reputation of picking the most interns?

Mention the industry/function for internships. If you have chosen Consulting, most likely you will be working for a non-profit and hone your consulting skills. But if you are planning to switch careers into Finance, an internship is an excellent route to full-time offers. Specify the preferred employer by analyzing the latest Employment report.

6) One Paragraph vs. Spreading Out

When we review essays, the biggest challenge has been spreading the curriculum mentions across the essay. We can’t blame the applicants. The first part of the ‘Why MBA’ questions will always involve motivation.

Applicants dedicate the opening paragraph on interesting life stories to connect with ‘Why MBA’ now. When the applicant switches the narrative to the specifics of the curriculum, they list out the most relevant part of the program, without thinking about the narrative. The result is an interesting first paragraph and then a list of courses/experiential learning they like. That is not what the admission team is expecting. You have to use elements of storytelling equally while mentioning curriculum. It is tricky, but we can help you with our Essay Review Service.

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Related Books

Ultimate Guide
Winning MBA Essay Guide

"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." - MIT Sloan MBA Candidate


Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.

ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?

You know why parables shared 1000 years ago are still shared among us?

Storytelling!

Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.

F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.

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If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.

If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.

If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.

If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.

If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.

Pages: 546

Winning MBA Essay Guide: Includes the latest Essay Tips for
+Harvard (2018 Entering Class)
    Sample MBA Essay – Gratitude & Giving Back   
    Sample MBA Essay – Entrepreneurship (Influence of Childhood)   

+
Stanford (2018 Entering Class)
    Sample Essay A
+ Chicago Booth (2018 Entering Class)
    #1. Modern Art = Make you Think   
    #2. Teamwork and Individual Ambition   
    #3. Adventure   
    #4. Diversity = Creativity   
    #5. Classroom Experience   
    #6. Harper Center   

+ Columbia (2018 Entering Class)
     Sample MBA Essay – Most Passionate About   
     Sample MBA Essay – Free Day   

+ MIT Sloan (2018 Entering Class)
     Sample Cover Letter
+ Kellogg (2018 Entering Class)
     Sample Essay - Leadership and Challenges   
     Sample Essay - How you have grown and intend to grow   

+
NYU Stern
(Coming Soon)
+
Insead
(2018 Entering Class)
    Sample Essay 1: Candid Description, Strengths & Weaknesses
    Sample Essay 2: Achievements and Failures
    Sample Essay 3: Extra-Curricular and How enriched you are

+
Haas (2018 Entering Class)
     Sample MBA Essay: Non-Profit   
     Sample MBA Essay: Technology   
     Sample MBA Essay: Marketing   
     Sample MBA Essay: Getting Fired   
     Sample MBA Essay: Diverse and Inclusive Culture   
     Sample MBA Essay: Leadership   
     Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help  
 
+ Yale SOM (2018 Entering Class)
     Sample MBA Essay – Investment Banker
     Sample MBA Essay - Consultant  
     Sample MBA Essay - Technologist  
     Sample MBA Essay - Marketer  
     Sample MBA Essay - Entrepreneur  
 
+ Ross (2018 Entering Class)
    Sample MBA Essay: Finance Professional who was a former member of a rock band  
    Sample MBA Essay: Technologist (Idea to Action)  
    Sample MBA Essay: Creative Marketing (Idea to Action)  
    Sample MBA Essay: Consulting (Made a Difference)  
    Sample MBA Essay: Losing a Client (Resilience)  
    Sample MBA Essay: Finance to Marketing (extra-curricular)  
    Sample MBA Essay: I am Aware that I am different  
    Sample MBA Essay: I find it Challenging when People  
    Sample MBA Essay: A valuable thing I have taught someone  
    Sample Essay – Part 2 (Short-term & Long-Term Goals, skills relevant to your career goals and how
    Ross prepares you for the goals) 
  

+ Wharton (2018 Entering Class)
    8 Professional Gains
+ London Business School (2018 Entering Class)
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   
    How to Cite the Curriculum (Example)   
    Sample LBS MBA Essay: Post-MBA Goals - How Prior Experience & LBS MBA will contribute (486   
    Words)
   

+ Sample Essays
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses

Download Winning MBA Essay Guide (2018 Entering Class)

Top 31 MBA Programs + Analysis of 24 Industries (United States)


We analyze the MBA Curriculum, Class Profile, Total Cost and Post-MBA Salary of Top 31 MBA programs in the US.

+ Industry Trends

+ Future of Aerospace, Agriculture, Artificial Intelligence (AI), Automobile, Clean Tech, Education, Energy, Fashion, Financial Services, Insurance, FinTech, Government, Healthcare, Life Sciences, Military, Manufacturing, Maritime, Media/Advertising, Technology, Tourism, Trade, Transportation and Logistics, Virtual Reality (VR), and Augmented Reality (AR).


Pages: 327

Reviews

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"I bought the ultimate guide after a friend recommended it for me. The guide covers a lot of ground on the history of each prominent US states and goes into the reasons why a certain industry emerged from each state. In addition to the analysis of the economy, trends and expected changes in the next 5 years, the book features top MBA programs in each state with an extensive study of its curriculum. Ultimate guide is an essential reference book for MBA Applicants if they want to shortlist MBA programs based on value and cost, and not just ranking. " - Verified Purchase (14th June 2017)

"Should be a required reading before applying for an MBA. School events and MBA Tours are PR events disguised as a Q&A. On the contrary, the book is an unbiased analysis of each Top MBA program in the US supported by a large dataset and historical context on each industry. The guide builds a case for indstries that are likely to emerge as favourite for MBA graduates. Thorough and a valuable book." - Verified Purchase (15th June 2017)

"What I liked: The breadth of the information. Some of my favorite nonfiction books have taken the same approach as the ultimate guide have - cover background information in-depth. In the book, the author uses parallel threads to demonstrate the history of the state and the rise of industries. Will make you think how schools thrive based on the policy set by the state. California's obsession with Technology has revolutionized how we do Business and changed post-MBA trends. Many MBA applicants will be consulting or doing marketing for a Technology company. That is one key finding from the book. The latest development in AI, FinTech, and Automation is an additional context that I found valuable in the book.

Very informative. I would recommend that you read the book at least once in chronological order before using Table of Contents." - Verified Purchase (2nd July 2017)

Download How to Choose the Best MBA in US: The Ultimate Guide
(2018 Entering Class)

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