I noticed one common trait between my 8-month son and an average web reader. Both have an attention span of 8 seconds. This is a 2-second drop from the 2000 trend when an average web user was not bombarded with desktop notifications or the buzzing of mobile phones every other minute. We were in the much calmer Nokia phone era with little novelty attached to entering the web. What was worse - the dial-up connection made the act of connecting to the internet a painful ritual.
Fast forward to a 100 Mbps world and you see the MBA Admission team with volume goals constantly distracted with a bombardment of social media, and email alerts, screaming; “look at me.” Even if the admission team switch off their phone while reading your essays, the 100th essay with phrases like “My dream is to,” “I have always wanted,” “With the HBS MBA program, I hope to”, zone them out to a happy place, vowing to come back only when your words grab her attention. Just because it is the MBA Admission team’s job to shortlist interesting candidates does not mean they have to read all the sentences recycled in the essay. A quick scan will reveal whether your essay is worth reading.
The Anti-Writing Strategy
When we write for the blog, the mandatory subheading, bullet points, tables, and images ensure that when you scan for information, at least one of the elements in the page will grab your attention and interest you to read from the start. When you can’t find anything stimulating from a quick scan, you will most likely skip this article. In essays, you have to follow the opposite. Don’t use any phrase or sentence that the essay reviewer on quick scan reveal familiarity. Read the Sample essays only for getting a general sense, and not for capturing words or phrases. If the reviewer can find familiar phrases, they will stereotype you to make the review process easier. Don’t give them a chance. Make them do the work, but surprise them with an interesting narrative.
When I exhausted all the tricks from the babysitting handbook, I used a simple technique to keep my son calm. I defied his expectations. The toys were the same, and the room his familiar environment, but I changed how the toys interacted according to my imagination and created a new world for him. My son was hooked and started repeating what I have taught him. In essays, you can’t change the standard structure – the beginning, the middle and the end, but you can remove the overused transitionary words/phrases (“To conclude”, “In addition”, “However”, “Therefore”, ”In order to”), the clichéd conclusions and the opening line that have become a meme after a creative writer rephrased an applicant’s essay in 2014.
Use Processing Fluency
Familiarity improves likeability according to the work of Schwarz & Clore, 2007. Admission team, like other people, equates familiarity with truth and therefore trust. Without gaining trust, you would be perceived as a less likable applicant. Despite meeting the entry criteria (GMAT, GPA, and Experience), applicants are rejected when the words they use lack fluency. Using unique phrases without alienating the admission team is a tricky act.
Managing Attention Span without alienating the Essay Reviewer (Quick Tips)
1) Use simple sentences devoid of any jargons.
2) Use a higher frequency of simple sentences over compound sentences whenever possible unless the word-limit pushes you to merge two ideas into one coherent sentence or the repeated use of simple sentences interferes with the narrative.
3) We have explained the step-by-step process to create an Interesting narrative in Winning MBA Essay Guide.
Download it now.
Sample Essays + Essay Writing, Review & Editing Tips + 15 School-Specific Tips = Winning MBA Essay Guide
"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." - MIT Sloan MBA Candidate
Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.
ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?
You know why parables shared 1000 years ago are still shared among us?
Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.
F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.
Who Should Buy The Winning MBA Essay Guide?
If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.
If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.
If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.
If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.
If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.
Winning MBA Essay Guide Includes
+Harvard MBA Essay Tips (2018 Entering Class)
Sample MBA Essay – Gratitude & Giving Back
Sample MBA Essay – Entrepreneurship (Influence of Childhood)
+ Stanford MBA Essay Tips (2018 Entering Class)
Sample Essay A
+ Chicago Booth MBA Essay Tips (2018 Entering Class)
#1. Modern Art = Make you Think
#2. Teamwork and Individual Ambition
#4. Diversity = Creativity
#5. Classroom Experience
#6. Harper Center
+ Columbia MBA Essay Tips (2018 Entering Class)
Sample MBA Essay – Most Passionate About
Sample MBA Essay – Free Day
+ MIT Sloan MBA Essay Tips (2018 Entering Class)
Sample Cover Letter
+ Kellogg MBA Essay Tips (2018 Entering Class)
Sample Essay - Leadership and Challenges
Sample Essay - How you have grown and intend to grow
+ Insead MBA Essay Tips (2018 Entering Class)
Sample Essay 1: Candid Description, Strengths & Weaknesses
Sample Essay 2: Achievements and Failures
Sample Essay 3: Extra-Curricular and How enriched you are
+ Haas MBA Essay Tips (2018 Entering Class)
Sample MBA Essay: Non-Profit
Sample MBA Essay: Technology
Sample MBA Essay: Marketing
Sample MBA Essay: Getting Fired
Sample MBA Essay: Diverse and Inclusive Culture
Sample MBA Essay: Leadership
Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help
+ Yale SOM MBA Essay Tips (2018 Entering Class)
Sample MBA Essay – Investment Banker
Sample MBA Essay - Consultant
Sample MBA Essay - Technologist
Sample MBA Essay - Marketer
Sample MBA Essay - Entrepreneur
+ Ross MBA Essay Tips (2018 Entering Class)
Sample MBA Essay: Finance Professional who was a former member of a rock band
Sample MBA Essay: Technologist (Idea to Action)
Sample MBA Essay: Creative Marketing (Idea to Action)
Sample MBA Essay: Consulting (Made a Difference)
Sample MBA Essay: Losing a Client (Resilience)
Sample MBA Essay: Finance to Marketing (extra-curricular)
Sample MBA Essay: I am Aware that I am different
Sample MBA Essay: I find it Challenging when People
Sample MBA Essay: A valuable thing I have taught someone
Sample Essay – Part 2 (Short-term & Long-Term Goals, skills relevant to your career goals and how Ross
prepares you for the goals)
+ Wharton MBA Essay Tips (2018 Entering Class)
8 Professional Gains
+ London Business School MBA Essay Tips (2018 Entering Class)
London as the Financial Hub
London as the Technology Hub
London as the Consulting Hub
How to Cite the Curriculum (Example)
Sample LBS MBA Essay: Post-MBA Goals - How Prior Experience & LBS MBA will contribute (486
+ Darden MBA Essay Tips (2018 Entering Class)
Case Study Method
What is valued at Darden?
Framework for Answering the Darden Essay Question
Sample Darden Essay: When your opinion evolved through discussions (499 Words)
+ Duke Fuqua MBA Essay Tips (2018 Entering Class)
Framework for Answering the Duke Fuqua Short-Answer Essay Questions
Sample Short-term Goals Essay – Technology to Consulting (100 Words)
Sample Long-term Goals Essay – Consulting for Government (100 Words)
Sample Long-term Goals Essay – Plan B (89 Words)
Framework for Answering the Duke Fuqua 25 Random Things
Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)
+ NYU Stern MBA Essay Tips (2018 Entering Class)
Sample NYU Stern Essay 1: Goals (498 Words)
Essay 3: Personal Expression (a.k.a. "Pick Six")
5 Examples with Images
+ Sample Essays
+ The Art of Storytelling
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses
Download Winning MBA Essay Guide (2018 Entering Class)