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3 Steps to Manage the Attention of the MBA Admission Team

I noticed one common trait between my 8-month son and an average web reader. Both have an attention span of 8 seconds. This is a 2-second drop from the 2000 trend when an average web user was not bombarded with desktop notifications or the buzzing of mobile phones every other minute. We were in the much calmer Nokia phone era with little novelty attached to entering the web. What was worse - the dial-up connection made the act of connecting to the internet a painful ritual.

Fast forward to a 100 Mbps world and you see the MBA Admission team with volume goals constantly distracted with a bombardment of social media, and email alerts, screaming; “look at me.” Even if the admission team switch off their phone while reading your essays, the 100th essay with phrases like “My dream is to,” “I have always wanted,” “With the HBS MBA program, I hope to”,  zone them out to a happy place, vowing to come back only when your words grab her attention. Just because it is the MBA Admission team’s job to shortlist interesting candidates does not mean they have to read all the sentences recycled in the essay. A quick scan will reveal whether your essay is worth reading.

The Anti-Writing Strategy


When we write for the blog, the mandatory subheading, bullet points, tables, and images ensure that when you scan for information, at least one of the elements in the page will grab your attention and interest you to read from the start. When you can’t find anything stimulating from a quick scan, you will most likely skip this article. In essays, you have to follow the opposite. Don’t use any phrase or sentence that the essay reviewer on quick scan reveal familiarity. Read the Sample essays only for getting a general sense, and not for capturing words or phrases. If the reviewer can find familiar phrases, they will stereotype you to make the review process easier. Don’t give them a chance. Make them do the work, but surprise them with an interesting narrative.

Defy Expectations

When I exhausted all the tricks from the babysitting handbook, I used a simple technique to keep my son calm. I defied his expectations. The toys were the same, and the room his familiar environment, but I changed how the toys interacted according to my imagination and created a new world for him. My son was hooked and started repeating what I have taught him. In essays, you can’t change the standard structure – the beginning, the middle and the end, but you can remove the overused transitionary words/phrases (“To conclude”, “In addition”, “However”, “Therefore”, ”In order to”), the clichéd conclusions and the opening line that have become a meme after a creative writer rephrased an applicant’s essay in 2014.

Use Processing Fluency


Familiarity improves likeability according to the work of Schwarz & Clore, 2007. Admission team, like other people, equates familiarity with truth and therefore trust. Without gaining trust, you would be perceived as a less likable applicant. Despite meeting the entry criteria (GMAT, GPA, and Experience), applicants are rejected when the words they use lack fluency. Using unique phrases without alienating the admission team is a tricky act.

Managing Attention Span without alienating the Essay Reviewer (Quick Tips)

1) Use simple sentences devoid of any jargons.

2) Use a higher frequency of simple sentences over compound sentences whenever possible unless the word-limit pushes you to merge two ideas into one coherent sentence or the repeated use of simple sentences interferes with the narrative.

3) We have explained the step-by-step process to create an Interesting narrative in Winning MBA Essay Guide.

Download it now.

"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." - MIT Sloan MBA Candidate


Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.

ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?

You know why parables shared 1000 years ago are still shared among us?

Storytelling!

Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.

F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.

Who Should Buy The Winning MBA Essay Guide?

If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.

If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.

If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.

If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.

If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.

Pages: 546

Winning MBA Essay Guide: Includes the latest Essay Tips for
+Harvard (2018 Entering Class)
    Sample MBA Essay – Gratitude & Giving Back   
    Sample MBA Essay – Entrepreneurship (Influence of Childhood)   

+
Stanford (2018 Entering Class)
    Sample Essay A
+ Chicago Booth (2018 Entering Class)
    #1. Modern Art = Make you Think   
    #2. Teamwork and Individual Ambition   
    #3. Adventure   
    #4. Diversity = Creativity   
    #5. Classroom Experience   
    #6. Harper Center   

+ Columbia (2018 Entering Class)
     Sample MBA Essay – Most Passionate About   
     Sample MBA Essay – Free Day   

+ MIT Sloan (2018 Entering Class)
     Sample Cover Letter
+ Kellogg (2018 Entering Class)
     Sample Essay - Leadership and Challenges   
     Sample Essay - How you have grown and intend to grow   

+
NYU Stern
(Coming Soon)
+
Insead
(2018 Entering Class)
    Sample Essay 1: Candid Description, Strengths & Weaknesses
    Sample Essay 2: Achievements and Failures
    Sample Essay 3: Extra-Curricular and How enriched you are

+
Haas (2018 Entering Class)
     Sample MBA Essay: Non-Profit   
     Sample MBA Essay: Technology   
     Sample MBA Essay: Marketing   
     Sample MBA Essay: Getting Fired   
     Sample MBA Essay: Diverse and Inclusive Culture   
     Sample MBA Essay: Leadership   
     Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help  
 
+ Yale SOM (2018 Entering Class)
     Sample MBA Essay – Investment Banker
     Sample MBA Essay - Consultant  
     Sample MBA Essay - Technologist  
     Sample MBA Essay - Marketer  
     Sample MBA Essay - Entrepreneur  
 
+ Ross (2018 Entering Class)
    Sample MBA Essay: Finance Professional who was a former member of a rock band  
    Sample MBA Essay: Technologist (Idea to Action)  
    Sample MBA Essay: Creative Marketing (Idea to Action)  
    Sample MBA Essay: Consulting (Made a Difference)  
    Sample MBA Essay: Losing a Client (Resilience)  
    Sample MBA Essay: Finance to Marketing (extra-curricular)  
    Sample MBA Essay: I am Aware that I am different  
    Sample MBA Essay: I find it Challenging when People  
    Sample MBA Essay: A valuable thing I have taught someone  
    Sample Essay – Part 2 (Short-term & Long-Term Goals, skills relevant to your career goals and how
    Ross prepares you for the goals) 
  

+ Wharton (2018 Entering Class)
    8 Professional Gains
+ London Business School (2018 Entering Class)
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   
    How to Cite the Curriculum (Example)   
    Sample LBS MBA Essay: Post-MBA Goals - How Prior Experience & LBS MBA will contribute (486   
    Words)
   

+ Sample Essays
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses

Download Winning MBA Essay Guide (2018 Entering Class)

Top 31 MBA Programs + Analysis of 24 Industries (United States)


We analyze the MBA Curriculum, Class Profile, Total Cost and Post-MBA Salary of Top 31 MBA programs in the US.

+ Industry Trends

+ Future of Aerospace, Agriculture, Artificial Intelligence (AI), Automobile, Clean Tech, Education, Energy, Fashion, Financial Services, Insurance, FinTech, Government, Healthcare, Life Sciences, Military, Manufacturing, Maritime, Media/Advertising, Technology, Tourism, Trade, Transportation and Logistics, Virtual Reality (VR), and Augmented Reality (AR).


Pages: 327

Reviews

"I have not reviewed many books for MBA Admission consulting companies but doing it now to give all applicants a brief idea on what the book covers. The book includes 31 top MBA programs - almost all the top schools you have heard or considering for your MBA application. Each chapter is categorized by US States where there is at least one top MBA program. So you have California and Massachusetts with the most number of MBA programs and several states with one top program (Washington, Minnesota, Washington D.C., Connecticut, Virginia, and Maryland) and other states with two to three MBA programs. The book focuses on four aspects of an MBA program - curriculum, cost, class profile and post-MBA salary. For me, the breakdown of the cost and post-MBA industry was useful to make my decision on selecting the top 5 programs for 2017-18. It is a fascinating read in an industry where consultants overprice for their expertise. I recently bought a 30-page guide for $49. Compared to the obvious observation in that book, the 300+ page, MBA in US - the Ultimate guide is a goldmine of information and analysis." - Verified Purchase (21st June 2017)

"I bought the ultimate guide after a friend recommended it for me. The guide covers a lot of ground on the history of each prominent US states and goes into the reasons why a certain industry emerged from each state. In addition to the analysis of the economy, trends and expected changes in the next 5 years, the book features top MBA programs in each state with an extensive study of its curriculum. Ultimate guide is an essential reference book for MBA Applicants if they want to shortlist MBA programs based on value and cost, and not just ranking. " - Verified Purchase (14th June 2017)

"Should be a required reading before applying for an MBA. School events and MBA Tours are PR events disguised as a Q&A. On the contrary, the book is an unbiased analysis of each Top MBA program in the US supported by a large dataset and historical context on each industry. The guide builds a case for indstries that are likely to emerge as favourite for MBA graduates. Thorough and a valuable book." - Verified Purchase (15th June 2017)

"What I liked: The breadth of the information. Some of my favorite nonfiction books have taken the same approach as the ultimate guide have - cover background information in-depth. In the book, the author uses parallel threads to demonstrate the history of the state and the rise of industries. Will make you think how schools thrive based on the policy set by the state. California's obsession with Technology has revolutionized how we do Business and changed post-MBA trends. Many MBA applicants will be consulting or doing marketing for a Technology company. That is one key finding from the book. The latest development in AI, FinTech, and Automation is an additional context that I found valuable in the book.

Very informative. I would recommend that you read the book at least once in chronological order before using Table of Contents." - Verified Purchase (2nd July 2017)

Download How to Choose the Best MBA in US: The Ultimate Guide
(2018 Entering Class)

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