2017-18 LBS MBA Essay Tips

LBS MBA Essay TipsLondon Business School has published the MBA Application Essays for the Class of 2020. This year, there are two essay questions with 500 and 300-word limits. The essays cover post-MBA plans; specific area of LBS MBA program that interest the candidates; the value that applicants will add to the school, and other information that candidates would like to share with the admissions team.

LBS MBA Essays for Class of 2020 (Entering 2018)

Q1. What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500 words)

Most applicants have three career goals – change in career, advancement in career, or explore career options through the MBA program. Before applying to LBS, applicants should have one of the two career paths – change in career or advancement in career. The reality is that most candidates experience multiple facets of management education during the first year. With the experience, students make up their mind whether to pursue the plan that they had developed before MBA or change direction with the experience in the first year. Schools, however, expect candidates to have at least one career path ready while writing this essay.

Past Experience


Many might not have experienced consulting in the strictest sense, not at least in Management consulting where you have to give opinions about Business bottlenecks and ways to improve process efficiency. The process of offering solutions during your pre-MBA job consists of steps that are similar to consulting.

1) Discovery Phase

This phase has the biggest impact on the solutions you offer. You have to develop a problem statement by considering the multiple moving parts of the company. Gathering requirements without understanding “why” the problem has occurred will lead to recommending partial solutions. Based on the context of the problem – marketing, technology, or finance, you might have had to bring in your team of experts. The only difference from the domain-specific solutions that you have worked pre-MBA from consulting solutions that you would eventually offer is that for the former, the discovery phase is much shorter (2 weeks). The key stakeholders for the project have already been assigned, but in consulting, you have to interview all the stakeholders related to the problem. Then, strategically create an environment for open conversations so that you get to the root of the problem instead of getting a one-dimensional view of the problem from someone higher in the hierarchy.

2) Analysis Phase

As with the analysis phase of any project, where you might have separated the relevant from the surplus set of irrelevant data points and conclusions, analysis phase in consulting can be time-consuming. The one difference while doing analysis for consulting solutions is that the data in itself might be corrupted or skewed based on the stakeholder, who has offered the information. As a consultant, you might have to go back to the key decision maker and verify each data. This is rare in projects you have worked during your pre-MBA days.

3) Recommendation Phase

For a consultant, the recommendation phase is the most important part of the process. They develop charts, slides, and reports to analyze the problem, and recommend a solution. Consultants cannot charge $500 per hour if the employers have any doubts about the feasibility of the solution. Not all the solutions are readily accepted. There will be debate over each recommended point. For the inexperienced consultant, redoing the recommendations till the Employer accepts them is a common occurrence. Even experienced consultants have to redo some recommendations. The balance of confidence and a willingness to accept mistakes is a quality that defines a successful consultant. Most importantly, there is selling involved in the phase.  This is not the case with your pre-MBA project. You are assumed to know about your domain, and, therefore selling your solution is not vital. In most cases, as a solution provider, you might have to develop a prototype for products. For services, you have to offer a trial option to prove feasibility. For management consulting - the idea is the solution.

4) Implementation Phase

Most likely, as a consultant you will not hang around for the implementation although it depends on your contract. Some Employers would like the consultant to hang around throughout the project and help the implementation team through each roadblock. But with $500/hour and upwards, it does not make economic sense to keep the consultants for another 6 months to 1 year. This is a major difference between your pre-MBA experience and your desired post-MBA job function as a consultant.

Most LBS MBA applicants will describe the implementation phase to highlight how their mind works and demonstrate their teamwork and leadership. This limits a candidate’s salability in MBA applications. The three phases – discovery, analysis, and recommendations, are equally important.

So let us imagine that you would like to join McKinsey as a Strategy Consultant. If that is the case, the admission team wants to hear how your pre-MBA experience in Discovery, Analysis, and Recommendation phases will help the consulting project in the future. What strategic solution did you create?


The above post is an excerpt from LBS MBA Essay Guide.

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Winning MBA Essay Guide Includes
+Harvard MBA Essay Tips (2018 Entering Class)
    Sample MBA Essay – Gratitude & Giving Back   
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MBA Essay Tips (2018 Entering Class)
    Sample Essay A
+ Chicago Booth MBA Essay Tips (2018 Entering Class)
    #1. Modern Art = Make you Think   
    #2. Teamwork and Individual Ambition   
    #3. Adventure   
    #4. Diversity = Creativity   
    #5. Classroom Experience   
    #6. Harper Center   

+ Columbia MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay – Most Passionate About   
     Sample MBA Essay – Free Day   

+ MIT Sloan MBA Essay Tips (2018 Entering Class)
     Sample Cover Letter
+ Kellogg MBA Essay Tips (2018 Entering Class)
     Sample Essay - Leadership and Challenges   
     Sample Essay - How you have grown and intend to grow   

+ Insead MBA Essay Tips (2018 Entering Class)
   Sample Essay 1: Candid Description, Strengths & Weaknesses
    Sample Essay 2: Achievements and Failures
    Sample Essay 3: Extra-Curricular and How enriched you are

MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay: Non-Profit   
     Sample MBA Essay: Technology   
     Sample MBA Essay: Marketing   
     Sample MBA Essay: Getting Fired   
     Sample MBA Essay: Diverse and Inclusive Culture   
     Sample MBA Essay: Leadership   
     Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help  
+ Yale SOM MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay – Investment Banker
     Sample MBA Essay - Consultant  
     Sample MBA Essay - Technologist  
     Sample MBA Essay - Marketer  
     Sample MBA Essay - Entrepreneur  
+ Ross MBA Essay Tips (2018 Entering Class)
    Sample MBA Essay: Finance Professional who was a former member of a rock band   
    Sample MBA Essay: Technologist (Idea to Action)   
    Sample MBA Essay: Creative Marketing (Idea to Action)   
    Sample MBA Essay: Consulting (Made a Difference)   
    Sample MBA Essay: Losing a Client (Resilience)   
    Sample MBA Essay: Finance to Marketing (extra-curricular)   
    Sample MBA Essay: I am Aware that I am different   
    Sample MBA Essay: I find it Challenging when People   
    Sample MBA Essay: A valuable thing I have taught someone   
    Sample Essay – Part 2 (Short-term & Long-Term Goals, skills relevant to your career goals and how Ross  
    prepares you for the goals)   
+ Wharton MBA Essay Tips (2018 Entering Class)
    8 Professional Gains

London Business School
MBA Essay Tips (2018 Entering Class)
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   
    How to Cite the Curriculum (Example)   
    Sample LBS MBA Essay: Post-MBA Goals - How Prior Experience & LBS MBA will contribute (486   
+ Darden MBA Essay Tips (2018 Entering Class)
    Case Study Method   
    What is valued at Darden?
    Framework for Answering the Darden Essay Question   
    Sample Darden Essay: When your opinion evolved through discussions (499 Words)

+ Duke Fuqua MBA Essay Tips (2018 Entering Class)
    Framework for Answering the Duke Fuqua Short-Answer Essay Questions   
    Sample Short-term Goals Essay – Technology to Consulting (100 Words)   
    Sample Long-term Goals Essay – Consulting for Government (100 Words)   
    Sample Long-term Goals Essay – Plan B (89 Words)   
    Framework for Answering the Duke Fuqua 25 Random Things   
    Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)  
+ NYU Stern MBA Essay Tips (2018 Entering Class)
     Sample NYU Stern Essay 1: Goals (498 Words)    
     Essay 3:  Personal Expression (a.k.a. "Pick Six")    
          5 Examples with Images

+ Sample Essays
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses

Download Winning MBA Essay Guide (2018 Entering Class)

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