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2014-15 LBS MBA Essay Tips

LBS MBA Essay TipsLondon Business School has published the MBA Application Essays for the Class of 2017. This year, there are three essay questions with 500, 300 and 400-word limits. The essays cover short-term goals; the value that applicants will add to the school, and other information that candidates would like to share with the admissions team.

LBS MBA Essays for Class of 2017

Essay Question 1: What are your post-MBA plans and how will your past experience and the London Business School programme contribute? (500 words)

The LBS team has rephrased the short-term and long-term goals question with this essay. When you answer this question, state how your future would look like in terms of knowledge, preparedness, new skills, networking, and leadership.

Explain how the program will open up opportunities in new sectors if you are a career switcher.

Explain how the program will accelerate your career growth, and introduce you to new responsibilities.

Specific examples are important here. Visit the employment trends page, and analyze how the alumni have accepted job offers: the industry, functions, roles, location, and companies. Find out career paths that are similar to your post-MBA goals. If someone has shifted from IT to marketing, learn about her career path. If possible, contact the alumni and learn how the program enabled them to switch careers. Ask them about:

a) The courses and activities that helped them
b) Diversity in Class Experience and how it helped with the learning experience
c) The networking opportunities
d) Student clubs that helped them the most
e) Travel opportunities that helped them grow

Once you have a clear idea about value that the course is offering, explaining your future with an LBS MBA would be easy. It is essential that you contact an Alumnus, preferably the latest class, and get an insider view about the program.

Analyze how your pre-MBA experience will complement the LBS MBA experience. If you are a career switcher, and would like to work in consulting, the courses and hands-on experience will contribute towards skill development. But you can also mention how you offered consulting service for non-profit or one of the start-ups you worked. Share your learning experience, and explain how your passion was ignited with your first consulting gig. What was so liberating about that experience? Your motivation, pre-MBA Experience and post-MBA goal will be connected in a coherent manner.

Essay Question 2: How will you add value to the London Business School community? (300 words)

The value that you add to London Business School will be a combination of your participation in student clubs & competitions, classroom interaction and contribution with leadership.

Student Clubs and Competitions

London Business School hosts 70+ clubs that cover professional, social, regional, and sporting areas and enhance students’ quest to follow their interests.


• Entrepreneurial Leadership Series
• China Business Forum
• Global Healthcare Summit
• Global Energy Summit
• Women in Business Conference
• Private Equity VC Conference
• Retail & Luxury Goods Conference
• Africa Day


• Essay Competition - Financial Services Essay Competition
• Case Competition - AT Kearney Global Prize Competition
• Business Plan Competition - CleanTech
• LBS Stock Pitch Competition

Career Treks

• Paris Trek - Retail & Luxury Goods and Energy
• Silicon Valley Technology Trek - Technology
• Berlin Trek - Start ups
• Geneva Commodity Trek - Energy
• Swiss Healthcare Trek - Healthcare
• New York Trek - Sports Business

Social trips and events

• Tattoo
• YATRA India Trip
• Duke Rugby Tour
• Japan Trip
• Ghana Microfinance Trip
• Spring Break Sailing

Pick clubs, competitions, trips, and conferences where your contribution will be substantial. It should be aligned with your post-MBA goal. Specify how your will contribute. If you are not sure about the activities, contact current students and learn about the agenda.

Classroom Interaction

Diversity in experience and nationality are traits that LBS values. It is important to articulate how you will contribute in the class. Explain how you will leverage your professional and personal experience to enhance the classroom experience.


7 traits that prove Leadership Potential in MBA Applicants are:

• Information Ninja
• Impact Oriented
• Creative Problem Solving
• Fast Learning
• Play by the Rules
• Zero Tolerance for Low Performance
• Collaboration

Demonstrate the instance where you have encapsulated all the traits of a leader.

Related: LBS Essay Editing Service, LBS MBA Admission Consulting Service

Essay Question 3: Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (400 words)

School wants to know how you address weaknesses in your application: whether you will give genuine reasons, make up excuses, own up to your mistakes or be overly apologetic without offering any real steps for improving your profile.

Your weaknesses might be your sub-par GMAT score, below average GPA or lack of diversity in your professional experience. Whatever be your weakness, addressing them head on is the sign of a leader, and you would gain the respect of the admission committee when you look at weaknesses objectively. Spotting weakness is just the first step. Now explain how you addressed them.

GMAT (Low Quant Score): Show evidence where you had outperformed the class: performance in undergraduate courses (quant topics), scores from Math Olympiad, and other Computer Adaptive tests that require Quantitative competence equivalent to GMAT should be mentioned as proof.

GPA: If your GPA score is below average due to non-contributing courses; courses that are not quant focused, mention that here but if it is due to other circumstances: extra-curricular & other career choices, reveal it to the admission committee. More than the reason, explain what you are doing to strengthen your transcript. Taking weekend courses to improve your comprehension of Quant and Business related courses can be one pro-active step worth mentioning here.

Experience: More than the number of years of experience, the diversity of the experience, matters more to the Business School. If you did not get the opportunity to lead a team or work in a diverse setting,  this is your chance to include your extra-curricular experiences , and prove that your capabilities are not limited by the official roles offered in your job, but your leadership, communication  & problem-solving skills were proved outside work.

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