Q1. What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500 words)
In our LBS MBA Essay Guide, we have shown how applicants looking to get into Finance should map their pre-MBA experience with their post-MBA goals. However, the essay also asks about the ‘specific aspect’ of the London Business School MBA program. The admission team expects you to quote the curriculum structure. To make it easier for you, we have analyzed the curriculum. Select the courses according to your post-MBA goals.
LBS MBA Core courses are divided into three time bound phases: pre-term, year one and year two.
Pre-Term courses cover the fundamentals of leadership development with Global Leadership Assessment for Managers (GLAM) and Leadership Launch while Understanding general management covers the challenges that a General Manager will face during the next two years.
Year One Courses are divided into three themes: Tools and Techniques, Managing the Organization, and Engaging with the World.
Term 1: Tools and Techniques
For a management professional, understanding Finance, Accounting, Strategy, and Decision Models are fundamental in learning about the complex interplay of money, skills, and strategy in a corporate environment.
Post-MBA, LBS MBA candidates, will get the opportunity to work with the world’s top banks, managing the finances of Business giants in the IT, Pharma and Manufacturing sectors. To make decisions that guard the share value of all stakeholders’, candidates should develop a framework that enables them to make optimum investment decisions. The decisions have to keep in mind the overall strategy of the company in terms of market penetration and long-term objectives. The LBS MBA Corporate Finance course offers the framework to make decisions regarding capital budgeting, global expansion, mergers and acquisitions, and managing the working capital for the company.
Data, Models and Decisions
Major Business decisions are no longer taken based on intuition. Managers have to learn to use software and data models to make a case for and against every decision. The course offers a structural approach to thinking about all scenarios. The probability that the decision will lead to better outcomes is statistically evaluated. In some cases, the professors use simulations to determine the range of all possible outcomes. The decision-making methodology is applied to cases, and the results are compared with real-life outcomes.
Decisions on corporate finance will remain incomplete if the candidate does not know how to analyze the financial information of firms, and understand the various standards - local and international used for accounting. Candidates will learn to evaluate Profit and Loss Statements, Cash Flow Statements, and Assets & Liabilities. More than a discipline for account keeping, Financial Accounting is necessary for any CEO/Top level management to evaluate the health of the Business. In addition to understanding the liability that the company owes, Financial Accounting enables Businesses to list their assets and leverage them to make smarter investment and operational decisions.
Strategy, which has its origin in the military, is the process of formulating plans and making decisions under uncertain circumstances that determine whether the troops will achieve their goals. In Business, strategy has a much wider implication in terms of allocating resources, absorbing short-term losses and achieving long-term objectives.
The classic example is that of Intel, the former manufacturers and market leaders of Random Access Memory chips. In 1981, when Japanese Businesses started penetrating the market, Intel changed strategy. They quit the Memory chips market and revamped the Microprocessor chips Businesses that it had first created in 1971; a change that was ushered with the wide adoption of personal computers.
In the 1990s, Intel had taken the lion share of the microprocessor market. To consolidate the markets further, Intel partnered with personal computer manufacturers. During the late 90s, Intel started a comprehensive TV ad campaign that played the audio signature (the five musical audio tune) in all PC commercials with the “Intel Inside” slogan shown immediately. This mental association between Intel Inside and the audio signature, repeated across TV channels, kept the closest competitor AMD out of the market, despite performing better on many parameters. LBS MBA students will use a wide range of strategy tools and framework on multiple case studies and learn the value of strategy in long-term profitability.