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Why Kellogg’s MBA in Marketing is the Best

Kellogg MBA in MarketingIn 1909, North Western University taught the world's first ever courses in advertising, sales, and marketing. The head start has ensured that Kellogg School of Management now hosts the best MBA course for marketing. It offers world-renowned faculty, unique curriculum, fresh teaching methodologies, two Marketing majors and a host of facilities to make it the world's ultimate marketing degree. While most schools focus on leadership skills, the Kellogg MBA program nurtures team playing skills and provides an environment that requires collaborating with people from diverse social, cultural and economic backgrounds.

Faculty

The learning environment for marketing is built around world-class faculty. The Marketing Department is the leading contributor of textbooks on the three pillars of marketing — Management, Distribution, and Promotions. Kellogg faculty has already published 52 books on marketing. Marketing's most respected names Philip Kotler and Louis Stern are among the well-known faculty. Kotler's Marketing Management: Analysis, Planning, Implementation and Control, is a recommended textbook for marketing in most management schools in the world.

The Teaching Methodology

The teaching methodology at Kellogg is a unique mix of lectures, case study, and group work; there is a distinct focus on experiential learning with the corporate sector's support. Students are provided with many means of obtaining a global perspective. Part of their course can be completed at 36 partner institutions across the world that include schools like Australian School of Business, Chinese University of Hong Kong, Indian School of Business, INSEAD and SDA Bocconi. Kellogg's Global Initiatives in Management program give students a two-week international project. Previous GIM projects include Brazil's Olympic bid and infrastructure strategies in India.

The Course Content

Candidates can choose Marketing as a major and cover Marketing research & analytics, retail analytics, and Customer Analytics. Candidates who would like to marketing skills in other niche job functions and roles, a wide range of courses relating to product launch, brand management, technology marketing, digital marketing, biomedical marketing, entrepreneurial selling, and marketing to C-Suites are also offered to students.

Core: The focus on marketing starts with Marketing Management - the core course for Full-time MBA program that develops an analytical approach to solve company's marketing roadblocks. Candidates analyze the marketplace, the product mix, the prices, and the communication channels before developing a comprehensive plan.

Marketing Management: Students who want a career dedicated to marketing, irrespective of the industry they end up working prefer taking up this major. This course requires covers a wider range of marketing fundamentals and tools, going much deeper into their applications. Career options include advertising, consumer goods, services, technology, and non-profit. To complete this major, students are required to finish seven courses: Beyond Marketing Management; Marketing Research; Advanced Marketing Practicum; Marketing Strategy in the C-Suite and the Boardroom; and three electives. The electives develop expertise in particular fields of interest, like consumer, business, technology, media, entertainment, cultural, or services marketing.

Research Centers, Clubs and Competitions


The Center for Market Leadership helps students better understand how companies become market leaders, and what they must do to maintain that position. It also studies companies that have redefined the markets that they sell. The Center for Global Marketing Practice fosters collaboration between academics and marketing professionals to tackle real-life problems. The center also works to educate students on the lessons learned, to promote marketing thought leadership at a global level.

Kellogg is home to more than 100 student clubs. Among them is a range of marketing clubs like the Kellogg Marketing Club (KMC), which gives students support in academics, placement, and networking for a successful marketing career. The club joins hands with leading companies and Kellogg's Career Management Center to prepare students for the recruitment process. At the Annual Kellogg Marketing Competition, student teams take a real product and market it to the student body.

Careers

The summer internships can last up to 5 weeks. In 2016, the percentage of the class choosing Marketing as a job function was 20%. Although the percentage has dropped from the high of 23% in 2012, over the past three years, 20-21% accepted the function. Within the marketing function, brand/product management was the most popular (11.8%), followed by General Marketing (4%). The least popular sub-function (0.4% of the class) was shared by Merchandising/Retail, Buyer/Retail, and Product Development. General Marketing ($219,335) earned the highest salary while brand/product Management earned a high of $154,000. However, the median salary for both was in the $105,000 to $110,000 range.

Prominent recruiters include Starbucks Coffee Company, Walmart Stores, Colgate-Palmolive Company, The Kraft Heinz Company, Mars, Nike, PepsiCo, Procter & Gamble, SC Johnson, Unilever, Adobe Systems, Amazon, Apple Inc., Cisco Systems, Google, and Microsoft Corporation.

Reference
Kellogg MBA Essay Guide
Kellogg MBA


Kellogg 2-Year MBA% ClassMin Salary ($)Max Salary ($)Median Salary ($)
Marketing/Sales19.70%60,0002,19,3351,10,000
Brand/Product Management11.80%98,0001,54,0001,05,000
General4.00%60,0002,19,3351,10,000
Sales1.70%63,4501,55,0001,12,500

Top 31 MBA Programs + Analysis of 24 Industries (United States)


We analyze the MBA Curriculum, Class Profile, Total Cost and Post-MBA Salary of Top 31 MBA programs in the US.

+ Industry Trends

+ Future of Aerospace, Agriculture, Artificial Intelligence (AI), Automobile, Clean Tech, Education, Energy, Fashion, Financial Services, Insurance, FinTech, Government, Healthcare, Life Sciences, Military, Manufacturing, Maritime, Media/Advertising, Technology, Tourism, Trade, Transportation and Logistics, Virtual Reality (VR), and Augmented Reality (AR).


Pages: 327

Reviews

"I have not reviewed many books for MBA Admission consulting companies but doing it now to give all applicants a brief idea on what the book covers. The book includes 31 top MBA programs - almost all the top schools you have heard or considering for your MBA application. Each chapter is categorized by US States where there is at least one top MBA program. So you have California and Massachusetts with the most number of MBA programs and several states with one top program (Washington, Minnesota, Washington D.C., Connecticut, Virginia, and Maryland) and other states with two to three MBA programs. The book focuses on four aspects of an MBA program - curriculum, cost, class profile and post-MBA salary. For me, the breakdown of the cost and post-MBA industry was useful to make my decision on selecting the top 5 programs for 2017-18. It is a fascinating read in an industry where consultants overprice for their expertise. I recently bought a 30-page guide for $49. Compared to the obvious observation in that book, the 300+ page, MBA in US - the Ultimate guide is a goldmine of information and analysis." - Verified Purchase (21st June 2017)

"I bought the ultimate guide after a friend recommended it for me. The guide covers a lot of ground on the history of each prominent US states and goes into the reasons why a certain industry emerged from each state. In addition to the analysis of the economy, trends and expected changes in the next 5 years, the book features top MBA programs in each state with an extensive study of its curriculum. Ultimate guide is an essential reference book for MBA Applicants if they want to shortlist MBA programs based on value and cost, and not just ranking. " - Verified Purchase (14th June 2017)

"Should be a required reading before applying for an MBA. School events and MBA Tours are PR events disguised as a Q&A. On the contrary, the book is an unbiased analysis of each Top MBA program in the US supported by a large dataset and historical context on each industry. The guide builds a case for indstries that are likely to emerge as favourite for MBA graduates. Thorough and a valuable book." - Verified Purchase (15th June 2017)

"What I liked: The breadth of the information. Some of my favorite nonfiction books have taken the same approach as the ultimate guide have - cover background information in-depth. In the book, the author uses parallel threads to demonstrate the history of the state and the rise of industries. Will make you think how schools thrive based on the policy set by the state. California's obsession with Technology has revolutionized how we do Business and changed post-MBA trends. Many MBA applicants will be consulting or doing marketing for a Technology company. That is one key finding from the book. The latest development in AI, FinTech, and Automation is an additional context that I found valuable in the book.

Very informative. I would recommend that you read the book at least once in chronological order before using Table of Contents." - Verified Purchase (2nd July 2017)

Download How to Choose the Best MBA in US: The Ultimate Guide
(2018 Entering Class)

Top 31 MBA Programs + Analysis of 24 Industries (United States)


We analyze the MBA Curriculum, Class Profile, Total Cost and Post-MBA Salary of Top 31 MBA programs in the US.

+ Industry Trends

+ Future of Aerospace, Agriculture, Artificial Intelligence (AI), Automobile, Clean Tech, Education, Energy, Fashion, Financial Services, Insurance, FinTech, Government, Healthcare, Life Sciences, Military, Manufacturing, Maritime, Media/Advertising, Technology, Tourism, Trade, Transportation and Logistics, Virtual Reality (VR), and Augmented Reality (AR).


Pages: 327

Reviews

"I have not reviewed many books for MBA Admission consulting companies but doing it now to give all applicants a brief idea on what the book covers. The book includes 31 top MBA programs - almost all the top schools you have heard or considering for your MBA application. Each chapter is categorized by US States where there is at least one top MBA program. So you have California and Massachusetts with the most number of MBA programs and several states with one top program (Washington, Minnesota, Washington D.C., Connecticut, Virginia, and Maryland) and other states with two to three MBA programs. The book focuses on four aspects of an MBA program - curriculum, cost, class profile and post-MBA salary. For me, the breakdown of the cost and post-MBA industry was useful to make my decision on selecting the top 5 programs for 2017-18. It is a fascinating read in an industry where consultants overprice for their expertise. I recently bought a 30-page guide for $49. Compared to the obvious observation in that book, the 300+ page, MBA in US - the Ultimate guide is a goldmine of information and analysis." - Verified Purchase (21st June 2017)

"I bought the ultimate guide after a friend recommended it for me. The guide covers a lot of ground on the history of each prominent US states and goes into the reasons why a certain industry emerged from each state. In addition to the analysis of the economy, trends and expected changes in the next 5 years, the book features top MBA programs in each state with an extensive study of its curriculum. Ultimate guide is an essential reference book for MBA Applicants if they want to shortlist MBA programs based on value and cost, and not just ranking. " - Verified Purchase (14th June 2017)

"Should be a required reading before applying for an MBA. School events and MBA Tours are PR events disguised as a Q&A. On the contrary, the book is an unbiased analysis of each Top MBA program in the US supported by a large dataset and historical context on each industry. The guide builds a case for indstries that are likely to emerge as favourite for MBA graduates. Thorough and a valuable book." - Verified Purchase (15th June 2017)

"What I liked: The breadth of the information. Some of my favorite nonfiction books have taken the same approach as the ultimate guide have - cover background information in-depth. In the book, the author uses parallel threads to demonstrate the history of the state and the rise of industries. Will make you think how schools thrive based on the policy set by the state. California's obsession with Technology has revolutionized how we do Business and changed post-MBA trends. Many MBA applicants will be consulting or doing marketing for a Technology company. That is one key finding from the book. The latest development in AI, FinTech, and Automation is an additional context that I found valuable in the book.

Very informative. I would recommend that you read the book at least once in chronological order before using Table of Contents." - Verified Purchase (2nd July 2017)

Download How to Choose the Best MBA in US: The Ultimate Guide
(2018 Entering Class)

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