How to write a Hypnotizing MBA Application Essay

Influence MBA Application Essay ReviewerHypnosis has received a bad reputation from the multiple stories about the individual losing conscious control over their actions, or doing something outrageous under this state of mind. We don’t intent to force the message, ‘I am your best pick’ to the essay reviewer, but hypnosis by definition involve forcing the admission team to lose a sense of peripheral awareness, and focus completely on your essay.


If you have observed religious ceremonies, you will see evidence of hypnosis with an authority figure – the priest, standing or sitting on a higher pedestal, the followers placed at a much lower level - kneeling, prostrating, or seated in a Lotus position, below the authority’s eye level.

In MBA Admissions, if you cannot outwit the essay reviewer with your awards and accolades, you cannot establish authority in terms of position. The higher pedestal is the recognition from Industry experts. The word count in essays, limit the opportunity to establish your authority over the subject matter. A one-line entry in the resume will not immediately establish your authority. They need proof. They need some way of affirming your authority without you sounding like a pompous type ‘A’ candidate. The skilled applicant introduces the accolades in the initial part of the essay without explicitly stating them. Subscribe to our consulting service. We will teach you how it is done.

Overwhelm the Five Senses

You can overwhelm the reviewer with an overload of information about your projects, the technicality of the solution or the key actors in the narrative. It is the least effective, and most applicants do it hoping that the reviewer will be ‘impressed’. On the contrary, the logical mind is in full flow when data is all they can read. Without shutting down their logical minds and opening up their feelings for your candidacy, you cannot overwhelm them. Will they smile, read with anticipation, and eagerly scan through each line of your essay to see what happened? If they will not, your essay lacks the hypnotizing capability of a Winning MBA Essay.

Religions overwhelm the followers by overloading their sensory perception with sight (deity’s image), smell (incense), touch (blessing or greeting), taste (sacred food), and sound (sound of bells). In essays, you don’t have that power. All you have is words. Words and phrases that stimulate the sensory feeling and open up the possibility of shutting down the essay reviewer’s logical mind.

Don’t start writing your essays with this criterion in mind. It will quickly turn into a novel, but you can do a mapping for the five columns: sight, sound, touch, smell, and taste. After your first draft, categorize the phrases or descriptive words into these five columns. The balance is delicate. Most applicants overdo the sight part without balancing the other four senses. You should have at least one entry in each column. Stay away from commonly used words or you might sound like a novelist. Submit your essays, and we will show you how to trigger the five senses with just words and phrases.

Paragraph Turner

Our hunter-gatherer instincts takeover when we read a book. Some start with the end; yes they do. While others read the reviews in the back cover to set expectations, while most readers never skip a line open to experience the unexpected. Without a plot twist or eccentricity of the main characters, most readers will never complete the book. What the author is essentially doing is include unexpected information at the end of each page, hooking the readers with the “What happens next question.”

You don’t believe me?

Here is what Mario Puzo’s Godfather (Chapter 5) last paragraphs (from the first three pages) read:

Hagen Frowned down at the list of names. "Jesus Christ, Sonny, you're really taking this personal. The Don would consider it a purely business..

Without your father, the other New York families might wind up supporting the Tattaglias and Sollozzo just to make sure there isn't a long destructive war. If your father dies, make the deal. Then wait and see.

Michael didn't say anything. He felt awkward, almost ashamed, and he noticed Clemenza and Tessio with faces so carefully impassive that he was sure that they were hiding their contempt. He picked up the phone and dialed Luca Brasi's number and kept the receiver to his ear as it rang and rang.

Each paragraph at the end of the page prompts our natural curiosity:

Hagen Frowned down at the list of names. "Jesus Christ, Sonny, you're really taking this personal. The Don would consider it a purely business..


1) Will Sonny take revenge?
2) How will Sonny react to Hagen’s inference about taking it ‘personal’

Without your father, the other New York families might wind up supporting the Tattaglias and Sollozzo just to make sure there isn't a long destructive war. If your father dies, make the deal. Then wait and see.


1) Will the Don die?
2) Will the New York Families support Sollozzo?

Michael didn't say anything. He felt awkward, almost ashamed, and he noticed Clemenza and Tessio with faces so carefully impassive that he was sure that they were hiding their contempt. He picked up the phone and dialed Luca Brasi's number and kept the receiver to his ear as it rang and rang.


1) Will Clemenza or Tessio make an off-color remark?
2) Will Luca Brasi pick the phone?
3) Why is Michael calling Luca?
4) What is Michael’s role in the family?

When you write your MBA Application essay, the paragraphs are the page-turner. If each paragraph doesn’t invoke the natural curiosity of the reviewer, it will never be completely read. Trust us, not all essays are read. When you receive over 9000 applications with 2-3 essays of 500 words each, you have to read 135,00,000 words. No matter how much you split the work, it is still a daunting task. Total word count of Godfather – one of the greatest novels is 173,188. The Essay reviewers have to read 77 Books equivalent to Godfather, not even remotely exciting as the novel.

Make it interesting. After the first draft, do the ‘how the paragraph ends’ test. Does the last sentence in the paragraph force the reviewer to read the next paragraph? If it does, then you are on the right track. Want us to guide you through the essay writing process? Submit your essays here. We will turn them into a paragraph turner.

"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." - MIT Sloan MBA Candidate

Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.

ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?

You know why parables shared 1000 years ago are still shared among us?


Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.

F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.

Who Should Buy The Winning MBA Essay Guide?

If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.

If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.

If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.

If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.

If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.

Pages: 618

Winning MBA Essay Guide Includes
+Harvard MBA Essay Tips (2018 Entering Class)
    Sample MBA Essay – Gratitude & Giving Back   
    Sample MBA Essay – Entrepreneurship (Influence of Childhood)   

MBA Essay Tips (2018 Entering Class)
    Sample Essay A
+ Chicago Booth MBA Essay Tips (2018 Entering Class)
    #1. Modern Art = Make you Think   
    #2. Teamwork and Individual Ambition   
    #3. Adventure   
    #4. Diversity = Creativity   
    #5. Classroom Experience   
    #6. Harper Center   

+ Columbia MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay – Most Passionate About   
     Sample MBA Essay – Free Day   

+ MIT Sloan MBA Essay Tips (2018 Entering Class)
     Sample Cover Letter
+ Kellogg MBA Essay Tips (2018 Entering Class)
     Sample Essay - Leadership and Challenges   
     Sample Essay - How you have grown and intend to grow   

+ Insead MBA Essay Tips (2018 Entering Class)
   Sample Essay 1: Candid Description, Strengths & Weaknesses
    Sample Essay 2: Achievements and Failures
    Sample Essay 3: Extra-Curricular and How enriched you are

MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay: Non-Profit   
     Sample MBA Essay: Technology   
     Sample MBA Essay: Marketing   
     Sample MBA Essay: Getting Fired   
     Sample MBA Essay: Diverse and Inclusive Culture   
     Sample MBA Essay: Leadership   
     Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help  
+ Yale SOM MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay – Investment Banker
     Sample MBA Essay - Consultant  
     Sample MBA Essay - Technologist  
     Sample MBA Essay - Marketer  
     Sample MBA Essay - Entrepreneur  
+ Ross MBA Essay Tips (2018 Entering Class)
    Sample MBA Essay: Finance Professional who was a former member of a rock band   
    Sample MBA Essay: Technologist (Idea to Action)   
    Sample MBA Essay: Creative Marketing (Idea to Action)   
    Sample MBA Essay: Consulting (Made a Difference)   
    Sample MBA Essay: Losing a Client (Resilience)   
    Sample MBA Essay: Finance to Marketing (extra-curricular)   
    Sample MBA Essay: I am Aware that I am different   
    Sample MBA Essay: I find it Challenging when People   
    Sample MBA Essay: A valuable thing I have taught someone   
    Sample Essay – Part 2 (Short-term & Long-Term Goals, skills relevant to your career goals and how Ross  
    prepares you for the goals)   
+ Wharton MBA Essay Tips (2018 Entering Class)
    8 Professional Gains

London Business School
MBA Essay Tips (2018 Entering Class)
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   
    How to Cite the Curriculum (Example)   
    Sample LBS MBA Essay: Post-MBA Goals - How Prior Experience & LBS MBA will contribute (486   
+ Darden MBA Essay Tips (2018 Entering Class)
    Case Study Method   
    What is valued at Darden?
    Framework for Answering the Darden Essay Question   
    Sample Darden Essay: When your opinion evolved through discussions (499 Words)

+ Duke Fuqua MBA Essay Tips (2018 Entering Class)
    Framework for Answering the Duke Fuqua Short-Answer Essay Questions   
    Sample Short-term Goals Essay – Technology to Consulting (100 Words)   
    Sample Long-term Goals Essay – Consulting for Government (100 Words)   
    Sample Long-term Goals Essay – Plan B (89 Words)   
    Framework for Answering the Duke Fuqua 25 Random Things   
    Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)  
+ NYU Stern MBA Essay Tips (2018 Entering Class)
     Sample NYU Stern Essay 1: Goals (498 Words)    
     Essay 3:  Personal Expression (a.k.a. "Pick Six")    
          5 Examples with Images

+ Sample Essays
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses

Download Winning MBA Essay Guide (2018 Entering Class)

Top 31 MBA Programs + Analysis of 24 Industries (United States)

We analyze the MBA Curriculum, Class Profile, Total Cost and Post-MBA Salary of Top 31 MBA programs in the US.

+ Industry Trends

+ Future of Aerospace, Agriculture, Artificial Intelligence (AI), Automobile, Clean Tech, Education, Energy, Fashion, Financial Services, Insurance, FinTech, Government, Healthcare, Life Sciences, Military, Manufacturing, Maritime, Media/Advertising, Technology, Tourism, Trade, Transportation and Logistics, Virtual Reality (VR), and Augmented Reality (AR).

Pages: 327


"I have not reviewed many books for MBA Admission consulting companies but doing it now to give all applicants a brief idea on what the book covers. The book includes 31 top MBA programs - almost all the top schools you have heard or considering for your MBA application. Each chapter is categorized by US States where there is at least one top MBA program. So you have California and Massachusetts with the most number of MBA programs and several states with one top program (Washington, Minnesota, Washington D.C., Connecticut, Virginia, and Maryland) and other states with two to three MBA programs. The book focuses on four aspects of an MBA program - curriculum, cost, class profile and post-MBA salary. For me, the breakdown of the cost and post-MBA industry was useful to make my decision on selecting the top 5 programs for 2017-18. It is a fascinating read in an industry where consultants overprice for their expertise. I recently bought a 30-page guide for $49. Compared to the obvious observation in that book, the 300+ page, MBA in US - the Ultimate guide is a goldmine of information and analysis." - Verified Purchase (21st June 2017)

"I bought the ultimate guide after a friend recommended it for me. The guide covers a lot of ground on the history of each prominent US states and goes into the reasons why a certain industry emerged from each state. In addition to the analysis of the economy, trends and expected changes in the next 5 years, the book features top MBA programs in each state with an extensive study of its curriculum. Ultimate guide is an essential reference book for MBA Applicants if they want to shortlist MBA programs based on value and cost, and not just ranking. " - Verified Purchase (14th June 2017)

"Should be a required reading before applying for an MBA. School events and MBA Tours are PR events disguised as a Q&A. On the contrary, the book is an unbiased analysis of each Top MBA program in the US supported by a large dataset and historical context on each industry. The guide builds a case for indstries that are likely to emerge as favourite for MBA graduates. Thorough and a valuable book." - Verified Purchase (15th June 2017)

"What I liked: The breadth of the information. Some of my favorite nonfiction books have taken the same approach as the ultimate guide have - cover background information in-depth. In the book, the author uses parallel threads to demonstrate the history of the state and the rise of industries. Will make you think how schools thrive based on the policy set by the state. California's obsession with Technology has revolutionized how we do Business and changed post-MBA trends. Many MBA applicants will be consulting or doing marketing for a Technology company. That is one key finding from the book. The latest development in AI, FinTech, and Automation is an additional context that I found valuable in the book.

Very informative. I would recommend that you read the book at least once in chronological order before using Table of Contents." - Verified Purchase (2nd July 2017)

Download How to Choose the Best MBA in US: The Ultimate Guide
(2018 Entering Class)

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