Executive Masters in Marketing & Sales: Study in Italy and Spain

SDA Bocconi School of Management has just invited applications to their pioneering executive masters program in Marketing & Sales, EMMS. Announcing the launch of the 7th edition in January, Alessandro Arbore, Director, stated that this course gave students a competitive edge in our times of great economic turbulence. He summed up the main objective as, “Managing the present, imagining the future. This is the skill we need to teach our students: the ability to manage the present and, at the same time, the courage to question it in order to imagine and create a different future.”

This Executive Masters in Marketing & Sales program is a combination of classroom education and distance learning. The face-to-face interaction takes place at SDA Bocconi, Milan, and at ESADE – a leading Spanish business school - in Barcelona & Madrid.

The course lasts 14 months, and has one week of intense residential learning and tests, followed by 6 weeks of just as intense online learning. This does away with the traditional model of learning, and not just allows executives to work; it also permits them to immediately apply the lessons learnt.

What makes this course especially unique is the diversity of the students. The last batch had students from 18 countries across Europe, America and Asia. This multicultural melting pot helps students learn from experiences accumulated over a wide range of scenarios, cultures, verticals and business contexts. That, along with the 7 course modules are just why EMMS delivers a scope of international learning that’s unmatched across the globe. Students especially benefit from the experience of studying from the three international business centers – Milan, Madrid and Barcelona.

Confirming this, Viktoriya Mykhalska, from EMMS 2011 says, “The program touches not only professional growth, but also other aspects of life. The intensive teamwork and group assignments were integral and essential parts of study but so were socialization and acculturation. I expected EMMS would have a big impact on me, but I would never have predicted this much.”

Asked as to what makes this program different from the other well known executive courses, Professor Arbore stresses, “We want to offer a valuable alternative to the prestigious Ivy League universities in America, which have very respectable traditions but are too focused on the American market situation.” He further expands on this thought, adding, “EMMS’ goal is to train managers of a cosmopolitan nature, who are equipped with the transferable skills necessary to adapt their strengths when required and to respond quickly to evolving scenarios. Because today’s successful tactics may not work as well tomorrow.”

EMMS is designed specifically for experienced executives who wish to further their career internationally without their jobs. It furthers international sales and marketing expertise, while at the same time providing unbeatable networking opportunities across countries and cultures.

To be eligible, executives need to have:

•    at least four years of work experience  in any field

•    an age of at least 25 years

•    proven fluency in English, through TOEFL or an equivalent test

So, if you are looking to mix work and study, wish to have a highflying international career in Sales & Marketing and fulfill the eligibility conditions above - Visit the SDA Bocconi website, and look for more details. The school also assists students in their search for funding.

Remember, the application deadline is 30 November 2012, and the program starts on 14 January 2013. Click here to apply now