Short Answer Question: What is your immediate post-MBA professional goal? (51 characters maximum)
Examples of possible responses:
“Work in business development for a media company.”
“Join a strategy consulting firm.”
“Launch a data-management start-up.”
The question has remained the same for the past four years – an indication that the admission team has been able to gauge the mind of the applicant through the short but necessary question for your MBA Application. The idea is to create a mission statement for your career.
To give you an idea of what 51 characters entails, let us look at Facebook’s mission statement:
Facebook’s mission is to give people the power to share and make the world more open and connected
That is 1 character short of 75; 24 characters too long.
You can’t use two objectives in your post-MBA professional goal.
With an MBA, you might plan to move industry, job function, increase salary by 125%, and relocate to France. But what is that one goal that would allow you to do that?
“Work in Business Development for a New York Media Company” (48 Characters)
Where: New York Job Function: Business Development Job Industry: Media
You can make it more specific by cutting out the location and including the Employer
“Work for Amazon as a Product Development Manager in the US” (46 Characters)
For: Amazon Job Function: Business Development Manager
Location: United States
To demonstrate the specificity of your goal, focus on all three – Employer, Job Function, and Location.
Use short forms to condense country name or designation, like the US for the United States, NYU for New York City.
Don’t change the designation.
Your post-MBA job function determines whether you will achieve most of your goals – increase in salary, climb the corporate ladder and the return on your investment.
The goal that you mention should be something that has been achieved by Columbia MBA graduates. It should not be too ambitious and sound unreachable after a Columbia MBA or too easy that a Columbia MBA might seem unnecessary. The best bet to figure out whether you goal is in-sync with past MBA graduates is by analyzing the latest Employment report.
Here is a summary
The rule of thumb is that your post-MBA job function or industry should break the single digit representation.
If you are working for the Consulting industry, which has 34.5% representation, citing your post-MBA job function as one of Finance Corporate (4.4%), Management (8.1%), and Marketing (8.4%) will convey feasibility.
The same is true for Industry.
Manufacturing is the lowest represented with just 7.8% of the latest class, but if you were to find consulting opportunities in the industry, it would look feasible.
Use the representation rule with the Top Employers as well to pick the right combination.
For Comprehensive tips and Strategies for Columbia MBA Essays + Tips on creating interesting narratives + Editing & Review Tips, Download F1GMAT's Columbia MBA Essay Guide
Columbia MBA Essay Guide
F1GMAT's Columbia MBA Essay Guide will show you:
How to create the 51-character post-MBA professional goal using Facebook’s mission statement as a starting point
How to use the 5 Step Process to write about Post-MBA Career Goals
How to write about long-term career goals
How to Quote New York's Economy and match it with your post-MBA career path
How to write about Immersion Seminars and Master Class
How to use Internship and Full-time Jobs data for your Essay
How to write about your Hobbies in a personal way
Download F1GMAT's Columbia MBA Essay Guide 2017-18
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