Relaxation Soda eyeing the Red Bull Market

On Aug 2009, Mary Jane’s Soda Inc, a Colorado based beverage company released its new beverage - Mary Jane’s Relaxing Soda, ™. This soda gives the same effects of alcohol namely a feeling of Euphoria and relaxation. Fijian Kava extract and herbs used to treat anxiety and insomnia are the key ingredients behind this new drink.

The new “Relaxing, Anti-energy drink plans to take over the energy drinks market. Red Bull still dominates the Energy drink market with a market share of over 40%. The biggest challenge for Mary Jane’s Soda Inc would be to convince Red Bull customers to try the Relaxing Soda. The core campaign is that “Relaxation and not hyperactivity is the cure for Stress”

In Early October , Mary Jane’s Soda Inc announced its partnership with Bloomingdale for the “The Biggest Makeover in NYC” event at the 59th street landmark department store in New York City. The online price is at $55.99 against red bull's price of $46 for a pack of 24 cans. The success of an online store for a beverage is questionable. The tasks involved in filling out a form for a drink can act as a deterrent.The website warns consumers who are on prescription drugs to stay away from this relaxation drink.

Mary Jane’s Soda Relaxation Drink : http://therelaxingsoda.bigcartel.com/product/mary-janes-24-pack

Red Bull price quoted from Next Tag: http://nextag.com/red-bull-drink/stores-html